SEO News Update – Week of Sept 25, 2017

Google Changes & More

Google’s Ranking Algorithms Dynamically Change Based On Query & Context

The other day I reported how Google said there is no such thing as the top three ranking signals despite what may have been said before. I said it is likely because some queries weigh some signals more important than others, such as QDF (query deserves freshness – Google it) and other things.

Are we seeing a September Google Algorithm Update?

Google Grump – the AccuRanker Google Algorithm tool has soared to “FURIOUS” today with a reading of 15.1 – this comes after a few days of Grump reporting increased activity.

Google: Value (or Not) of Doing Link Audits

At Brighton SEO last week, I asked Gary Illyes from Google about the value of doing link audits.  Ever since Google Penguin switched to the real time version which would discount bad links instead of penalizing a website for having them, the value of link audits has definitely diminished.

Prepare For Q1 B2B Growth With These PPC Back-End Analyses

Growing a B2B account is like building a house. Before you can consider the furnishings, you need a well-established foundation. In paid search, that well-established foundation is the historical backend data that will inform your upper-funnel expansion.

Still No Plans for a Google Penguin 5.0 Update

Ever since real time Penguin launched in September 2016, many SEOs have wondered if there would be a Penguin 5.0 from Google.  At the time of the real time launch, Google confirmed that there would be no more Penguin updates as we knew it, and that still seems to stand today.

Google: Ranking Fluctuations With a Site Redesign

When you launch a new redesign of a site, some site owners are still surprised when they launch a fancy new site design – even when the URLs remain the same – and see their rankings change.

Google Keeps Debunking 301 Redirect Dilution Myths

For the past couple years, Google has been trying to communicate that 301 and 302 redirects pass full PageRank. They documented how redirects work in Google, they mocked those that argued, called SEOs out as being wrong but yet, still today, SEOs don’t believe Google when they say that 301 and 302 redirects pass full PageRank.

Google: Shopping Cart Abandonment Not A Search Ranking Factor

Google’s John Mueller said that having a high shopping cart abandonment rate is not a specific issue with ranking in Google. It is not a ranking signal.

 

Tutorials, Analysis, SEM & SEO

How to create a kickass link-building strategy for local SEO

Link-building is a tried and tested SEO tactic, and although there are a number of dubious ways to go about it, at base developing a strong link-building strategy is a smart and very necessary way to get your site ranked above your competitors.

10 Types of Content That Will Earn Links Naturally

When it comes to earning natural links, it’s our responsibility as SEO professionals and digital marketers to know what should (or potentially could) work, as well as what won’t.

Competitive Link Analysis: How to Audit Your Competitors’ Link Presence

Keep your friends close and your enemies closer. The saying runs so true for digital marketing that one of the first steps we complete for our clients is a competitive link audit.

Competitive analysis: Making your auction insights work for you

Oh, the auction insights report. You want to love it because it comes straight from AdWords, while most other competitive data comes with a grain (or maybe a pillar) of salt. Yet, while the information in this report is all nice to know, it might not seem to be immediately useful.

Link Building Checklist for 2017 [eBook]

Links: one of the most important parts of the Internet. Literally though, without them navigating the Internet would be a very big pain. Do you know another reason links are important? They’re a top ranking factor for Google.

Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity – Whiteboard Friday

How does the flow of link equity work these days, and how can you harness its potential to help improve your rankings? Whether you’re in need of a refresher or you’ve always wanted a firmer grasp of the concept, this week’s Whiteboard Friday is required watching. Rand covers the basic principles of link equity, outlines common flow issues your site might be encountering, and provides a series of action items to ensure your site is riding the right currents.

How to Write SEO Friendly Blog Posts – The Complete Checklist

Writing for SEO purposes can be difficult and time consuming. However, it’s time well spent, as SEO helps us rank better in the search engines. How do you write an SEO-friendly blog post, you might ask? Using a step-by-step SEO checklist, of course! By the end of this article, you’ll know exactly how to write search engine friendly blog posts. So, give it a good read!

 

Social Media Marketing

Here’s how much social media stars get paid to post ads

Last November, actress Olivia Munn posted a video to her Instagram in preparation for the holidays: She wore green and red pajamas, she cooked a holiday turkey and she lounged on the couch with her two sweater-clad dogs.

How Frequently Should I Publish on Social Media? A HubSpot Experiment

I analyzed HubSpot customer data for one week during the month of June — comprised of a total of roughly 10K different accounts on each different platform, as well as 15K posts to Linkedin company pages, 25K posts to Facebook business Pages, and nearly 60K posts on Twitter.

Facebook Ads Manager and Twitter Team Management

On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook Ads Manager changes with Amanda Bond, Twitter team management with Kim Reynolds, and other breaking social media marketing news of the week!

How to Use Facebook Video Ads to Move People Through Your Sales Funnel

Are you using video in your Facebook ad campaigns? Wondering how video can best move people through your sales funnel? In this article, you’ll learn how to move prospects through three stages of the decision-making process by serving the right video at the right time.

How to Add Qualifying Questions to Your Facebook Lead Ads

Facebook lead ads now let marketers ask customized questions to reveal valuable trends in consumer preferences. In this article, you’ll discover how to add custom questions to your Facebook lead ads.

3 Tools That Increase Your Instagram Bio Links

In this article, you’ll discover three tools that let you serve links to people who click on your Instagram bio.

How to Work With YouTube Influencers

Want your ads to reach an enthusiastic niche audience? Have you considered collaborating with YouTube video influencers? To discover how to work with influential YouTube creators, I interview Derral Eves.

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