SEO News Update – Week of Mar 12, 2018

Google Changes, Updates & More

Google My Business Has Updated Local Photos Help Article

Google posted on Twitter the other day that they have updated the help document for the Google My Business photos page. The content did change and I have a before and after for you below.

New Manual Crawl Limits in Google Search Console: How It Will Impact Crawl Management

Earlier this month, Google made a subtle change in their Search Console that many overlooked: they changed the max quotas for the number of times you can manually request Google to crawl a URL. Previously, you could request that Google crawl a selected URL 500 times per 30-day period. You could also request that Google crawl a selected URL and all of its directly linked pages 10 times in a 3-day period. The new limits say that you can request a specific URL 10 times per day and a specific URL and the pages it links to directly 2 times per day.

Google working to integrate AMP benefits into future open web standards

Google continues to make major investments in improving the performance of and user experience on the web. This has been primarily through the Accelerated Mobile Pages (AMP) framework, which was first launched in 2015 and has been aggressively developed, promoted, and integrated into publishing platforms ever since.

Bing has confirmed support for JSON-LD formatted Schema.org markup

Bing has confirmed that it is actively building out verification tools within its Webmaster Tools set to enable verification of schema.org structured data markup that is in JSON-LD format. Existing support includes validation for schema.org markup in Microdata or RDFa format only.

Accelerating your AI journey — 5 steps to get CMOs started

Contributor Jim Yu encourages marketers to avoid getting bogged down in learning AI technology, but suggests they instead focus on what can be done with it.

Quora’s ad pixel now supports multi-event conversion tracking

Quora is out with some updates to its ads platform this week. On Wednesday, the question-and-answer social platform announced the release of multi-event conversion tracking, view-through attribution and an update to its reporting interface.

 

Tutorials, Analysis & SEO Budgeting

Here’s why you can’t blindly trust keyword search volume for traffic estimations

The practical application of the keyword search volume metric is quite obvious. We use it to determine how much organic search traffic our page will get if it ranks on the front page of Google for a given keyword.

Getting Your Link Profile on Point in 2018

The importance of rankings is ever-present in the search community. It’s reported that Google has over 200 ranking factors, which is insane, but needed. The landscape is more competitive than ever before, making it harder to manipulate rankings. Ask any SEO specialist and they will tell you how important backlinks are. In short, a link profile accounts for the vast majority of a site’s ranking according to Google’s algorithm. If you want to hit number one for your keywords and stay there, you need a diverse and healthy link profile.

Have you considered these 7 factors with your Link Profile Analysis?

Are you still a little unsure about Link Profile analysis? This article is aimed at beginners in the field of link analysis who need help to understand what you should look at first with your own or other domains in order to better understand them. The analysed domains are deliberately kept anonymous, but there is no business relationship between the author and the domains. It is merely hoped that the article will help you improve your understanding of link analysis and thus search engine positioning, by using Majestic; (as I am a Brand Ambassador for Majestic).

What to Do When Your Website Ends Up in Google’s Omitted Results

Did you know that Google doesn’t show all your pages in the search results, even though they have the potential to rank high? Yeah, that’s right! Your page is eligible to rank high, but doesn’t get displayed in the searches.

Technical SEO Mastery: Lessons from the GOAT, Wikipedia

From a technical SEO perspective, Wikipedia is perhaps the greatest of all-time (GOAT). Each month, it receives billions (yes, billions!) of organic visitors across its 46M+ articles in 300 languages.

Javascript and SEO – Everything You Need to Know about Crawling, Indexing & Ranking

The relationship between JavaScript and SEO started a long time ago and has been a highly debated topic in the virtual world, mostly in the SEO circles. Creating websites using JavaScript to feature content was a big hit back in the days. Many developers used this technique, with some lacking knowledge on whether search engines can parse and understand that content.

ADVANCED! PROGRESSIVE WEB APPS AND AMP SEO & TECHNICAL DETAILS

AMP and Progressive Web Apps are all the rage these days. They are light-weight, SO fast, mobile-first and new-er technologies. In this blog, I will breakdown what AMP and PWA (progressive web apps) are and how to best implement them onto your site (and of course cover SEO)

THE BEST PAGESPEED TOOLS ONLINE (MAKE YOUR SITE SO FAST!)

These are some of the best pagespeed tools online! Go through this list, use it and your site will be so fast it startles users.

Mastering mobile SEO

Google says that more than half of its traffic comes from mobile devices – are you fully taking advantage of this increasingly important trend?

Is a 301 or 302 redirect best for SEO?

Confused on which redirect to use? Contributor Bryson Meunier breaks down the differences between 301 and 302 redirects and explains how Google and Bing view each when moving webpages.

30 questions to ask that so-called PPC ‘expert’ before hiring him/her

Just say no to the expert if he/she can’t answer the following 30 PPC, content and remarketing questions, says contributor John Lincoln.

 

Social Media Marketing

9 Key Elements of an Effective Social Media Marketing Strategy, and How to Establish Them

Soon, social media will become the most important marketing strategy for all target markets, and whether you’re just about to start your first social media campaign or you’ve been at it for years, there’s always more you can learn to improve your strategy.

How to Brand Your Mobile Facebook Live Streams

Do you stream Facebook Live video on your mobile device? Wondering how to add a branded image to your live stream? In this article, you’ll discover how to easily add a logo and call to action to your mobile Facebook Live broadcasts.

Personal Branding: How to Create and Market Yourself

Want to reach more subscribers, fans, or prospects? Wondering how building a personal brand can help? To explore how to build and use a personal brand, I interview Chris Ducker.

5 Tools to Help You Build a Better Influencer Marketing Campaign

Influencer marketing has been huge in 2017, with more social influencers popping up seemingly every day, and more brands using them to build successful marketing campaigns. And that doesn’t look to be stopping anytime soon – if you haven’t tried influencer marketing yet, now definitely is the time to start.

The (Real) Impact of Popups, Overlays, and Interstitials on SEO

Pop-ups, overlays, interstitials, modules – whatever you want to call them, they’ve long been used as an effective tactic for reducing cart/site abandonment, to recapture sales, and to generate more leads/conversions/revenue. Exit intent pop-ups alone have contributed to a 267% conversion uplift for one of our clients.  

How to Remarket to People Who Watch Your YouTube Videos

Want to increase your YouTube subscribers? Wondering how to retarget YouTube video viewers with YouTube ads? In this article, you’ll discover how to create a YouTube remarketing campaign with Google AdWords.

Leave a Reply

Your email address will not be published. Required fields are marked *