SEO News Update – Week of Mar 26, 2018

Google Changes, Updates & More

The Brackets Update – Analysis and Findings From The March 7, 2018 Google Algorithm Update (and March 14 Tremor)

I promised I wouldn’t but I just gave it a name. 🙂 Actually, it’s based on a tweet from Marie Haynes saying, “It’s March Madness!” after I posted screenshots of the wild tremor starting on 3/14/18. More about that tremor soon.

Google Core Algorithm Update Continues To Fluctuate For Some

A week ago Friday there was a Google core algorithm update that touched down pretty hard. Technically it was released on March 7th but most noticed it on March 8th and 9th. But people are still noticing it.

The new Google AdWords interface is coming soon. Are you ready?

Bagpipe music in AdWords? Contributor Mona Elessily lists pros and cons of the new Google AdWords interface as she sees and hears it.

Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express

Google has been working on retail challenges for some time. The problems: (1) how to make mobile shopping from its properties like Search faster; (2) how to maintain market share for product search in a splintering mobile landscape of apps and digital assistants; and (3) how to compete against Amazon, the number one threat to product search originating on Google. All of which relate to how to make more money from product searches.

To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU

Google is asking publishers in Europe to obtain consent for data use and ad targeting under the new General Data Protection Regulation (GDPR) privacy rules, which go into effect May 25. Companies operating in Europe are required to gain opt-in consent for collection and use of personal data under the new regulation.

Google News Initiative kicks off with Subscribe With Google, other efforts

The company is launching a wider framework for working with publishers called the Google News Initiative that builds on several of the projects the company announced last fall. Google’s Chief Business Officer Philipp Schindler outlined the three key objectives of the Google News Initiative (GNI) at the event and in a blog post…

Google: Can Take 6+ Months to See Rankings Improve from Quality Improvements

When you make major changes to the quality of your website, whether increasing quality or removing low quality content or signals from a site, how long can it take to reflect those changes in the search results?

Googlebot Behavior When Major Changes Made to Site

The question about Googlebot being allowed to crawl pages that had previously been blocked from Googlebot. Googlebot crawl activity, as shown in Google Search Console crawl stats, showed a huge spike one day, which doubled the next day and then tripled the third.

AMP: Do or die? Session recap from SMX West

Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the detailed and contrasting perspectives the panelists plus one Google engineer have on using AMP.

 

Tutorials, Analysis & SEO Budgeting

Voice Search Optimization: How to Use SEO Strategies for Voice Search

Marketers need to prepare for how to rank their site’s pages so they have a fighting chance to be the chosen voice result when voice technology devices are used, writes Sherry Bonelli.

How To Make SEO Clients Come To You – Ready To Order Your Services

The process is really simple, as I will reveal in this article. It is exactly how I got started as an SEO consultant – with no contacts or connections, with no marketing budget or assets, without even having to pick up the phone and call prospects to drum up fresh business.

SEO Ranking factors panel: SMX West session recap

Contributor Eric Enge recaps the controversial takeaways and interesting marketing tips from the SEO Ranking Factors session at SMX West.

Technical SEO Checklist – The Roadmap to a Complete Technical SEO Audit

SEO issues, mistakes, tips and recommendations are all included in today’s technical checklist. We wanted to cover, in the most effective way possible, all the elements that are important for making your website user-friendly, efficient, visible in SERP, functional and easy to understand. Therefore, gather all the information you have on your site and let’s get better.

13 Off-Page SEO Techniques To Drive Organic Traffic & Raise Brand Awareness

If you want to raise true brand awareness and drive massive organic traffic to your website, then you’re in need of some really effective off-page SEO practices. Big time. There’s little clear-cut and effective content across the Internet on what exactly digital marketers need to focus most of their resources, knowledge, and time on to drive organic traffic to their site from an off-site SEO point of view. That’s where the idea of writing a complete off-page SEO techniques checklist came from. Hope it’ll lend you a helping hand in your digital marketing endeavors.

Plural vs Singular Keywords

Is it better to use the singular version of your keyword, or is it better to use the plural version? For example, will I get more traffic for the word “laptop” or “laptops?” And do you need an SEO strategy to target these variations of a keyword?

International SEO: How to build a global footprint

Being successful on the international stage requires more than practicing basic SEO, says Contributor Jim Yu. You must make meaningful connections and adapt to local-level insights to make your mark.

 

Social Media Marketing

Social media in 2018: Time to grow up or get out

But I don’t think it’s hyperbole to apply “peak chaos and disruption” to social media marketing in the first quarter of 2018. Let’s review just a few of the upheavals we’re experiencing right now in the social media world.

7 Steps in Creating a Winning Social Media Marketing Strategy in 2018 [Infographic]

Have you documented your 2018 social media marketing strategy? Do you have clear goals in place, and do you understand the metrics you’ll use to measure your success?

Holiday Marketing Prep: 8 Tips for Email And Social Media

For the “big guys”, waiting for the end of November is fine. They can unleash an onslaught of commercials, billboards, radio jingles, newspaper flyers, magazine spreads, and big money sponsorships for those holiday TV movies we’ve all seen 10,000 times—and it works—every year. But for small businesses, success around the holidays means getting customers ready early, even when they may be reluctant to do so

How to Use Facebook Ads for Market Research

Do you sell products or services on Facebook? Wondering how to test your targeting and messaging? In this article, you’ll learn how to use Facebook ads to find the perfect audience, test your messaging, and confirm whether your audience is ready to buy.

Instagram Adds Hashtag and Profile Links in Bio

On this week’s Social Media Marketing Talk Show, we explore YouTube updates with Owen Video, Instagram adding hashtags and profile links with Jenn Herman, LinkedIn creative video tools, and other breaking social media marketing news of the week!

How to Get Started With Messenger Bots

Are you interested in Facebook Messenger bots? Wondering why you should use bots and how to set them up? To explore how to get started creating Facebook Messenger bots, I interview Dana Tran.

How to Use a Facebook Messenger Bot for Lead Scoring Prospects

Are you using Facebook Messenger bots in your marketing? Wondering how scoring leads can help you deliver more effective messaging to your subscribers? In this article, you’ll learn how to add an automatic lead score system to your Facebook Messenger bot.

 

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