Google Changes, Updates & More
After a year fraught with terms like “fake news,” and headlines centering around brand safety issues and extreme content, it appears the actions taken by social sites to curb the influx of malicious content is turning out to be a real boon for search referral traffic.
Google is being sued in federal district court in Connecticut by the company behind Edible Arrangements for trademark infringement and unfair competition. The central claim is that when users search for “Edible Arrangements” (or versions of that name), they’re seeing product ads for competitors, such as 1-800-Flowers.
On a daily basis I see complaints around the new beta Search Console which began rolling out recently about how it is missing many of the features from the old version. Google is aware of these complaints and is not removing the old version anytime soon. They even posted a survey asking about which features you like or dislike so they can continue to improve it.
Google has dropped its support for the news meta keywords tag. Google introduced the new meta keywords tag specifically for news publishers back in 2012 and quietly stopped supporting it months ago.
If you set it up for a couple pages, maybe not but most of those who implement hreflang do it on large dynamically driven sites on large CMS platforms. It brings together everything that can be complex about large dynamic sites and then just amplifies them but adding in more than one language and/or region.
The workflows in the new Keywords Planner are much more streamlined than the current/old version, and it uses Google’s Material Design, matching the new AdWords interface. The best indication of this new approach is immediately apparent from the start screen. Whereas the old version had multiple options and links, the new start screen condenses things down to just two options: “Find new keywords” and “Get metrics and forecasts for your keywords”.
Tutorials, Analysis & SEO Budgeting
SEO podcasts are great for those who need fresh insights into the latest search engine optimization, marketing, and link building trends. Yet don’t have the time to read.
301 redirects often tend to create confusion for clients and constantly stir-up debate on best practices within SEO. With this in mind, I will go on to clarify what a 301 redirect is, why (and when) you should be using 301 redirects, and how to set up 301 redirects for your website/s.
On the surface, both the hreflang tag and canonical tag do similar things – tell search engines which version of a page they are supposed to index and deliver to particular searchers. However, these tags do not have the same function. They are not the same thing.
One of the joys of digital marketing is the ability to quickly see the results of an implemented strategy. With a lot of real-time data and the ability to accurately attribute success back to effort, it is instant gratification at its finest.
Without the proper SEO strategies in place, your business won’t grow. We provide you with the best SEO hacks to climb the top of Google.
If you’re just getting started with SEO, you’re likely to hear a lot about “backlinks,” “external and internal links,” or “link building.” After all, backlinks are an important SEO ranking factor for SEO success, but as a newbie, you may be wondering: what are backlinks? SEO changes all the time — do backlinks still matter? Well, wonder no more. Say hello to your definitive guide to backlinks and their significance in SEO.
Top 200 Stores Offering Student Discounts or 38 Products With Lifetime Warranties can be eye catching and attract a few links, but do they actually answer how people are searching?
Google AMP stories are here! The tech giant recently announced the arrival of Google AMP stories – Google’s play on the popular story format created by Snapchat. Ready to learn how to master them?
Google’s transition to Mobile-First Indexing is likely to shift a lot of SEO attention to voice search, especially as more and more devices are available with Google Assistant voice search capability built in. Amazon Alexa is also being added to a number of web-enabled connected TV’s, and they have big plans to monetize it with ads as well, making Amazon and Alexa more of a threat to Google and Google Assistant than they already are. In fact, many connected devices will actually now offer both Amazon Alexa and Google Assistant, so that users can choose, change or use both, depending on their needs and what they are trying to achieve.
Social Media Marketing
With today’s society becoming more connected and more reliant on the internet, business ties are increasing being forged online rather than in a boardroom. Nowadays, most brands have at least one online presence, and most have several.
Are you looking for ways to broaden your social media marketing scope in 2018, or to offset potential traffic declines caused by Facebook’s algorithm shifts?
Are you looking for ways to increase engagement on Instagram? Want to know the popular hashtags that will get your posts noticed? We share 266 business hashtags that can expand your reach on Instagram in this infographic.
If you’ve been in digital marketing circles longer than 24 hours, you’ve likely come across that exact statement or a variation of it somewhere – in fact, the whole premise behind following blogs in the digital marketing space is, at least in part, to keep up to date with what’s working for others, and maybe what’s new as well.
The majority of web traffic still comes from organic search – more than paid campaigns, social media or any other channel. As such, SEO is clearly as significant as ever. And what’s the most effective way to improve SEO? Most marketers would agree that content is the key.
There’s no need to spend hours recording video with an expensive camera when you have existing content and access to free tools.
On this week’s Social Media Marketing Talk Show, we explore Twitter cracking down on bots and automation with Madalyn Sklar, Instagram DM replay changes, and other breaking social media marketing news of the week!
Wondering how to increase your reach on Twitter? Want tips for building your audience and boosting engagement? To explore the Twitter algorithm and creative ways to interact with others on Twitter, I interview Andrew Pickering and Peter Gartland.