SEO News Update – Week of Feb 26, 2017

Google Changes, Updates & More

Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits

After a year fraught with terms like “fake news,” and headlines centering around brand safety issues and extreme content, it appears the actions taken by social sites to curb the influx of malicious content is turning out to be a real boon for search referral traffic.

Keyword infringement: Edible Arrangements files $209M trademark suit against Google

Google is being sued in federal district court in Connecticut by the company behind Edible Arrangements for trademark infringement and unfair competition. The central claim is that when users search for “Edible Arrangements” (or versions of that name), they’re seeing product ads for competitors, such as 1-800-Flowers.

Google To Port All Old Search Console Features To New Version

On a daily basis I see complaints around the new beta Search Console which began rolling out recently about how it is missing many of the features from the old version. Google is aware of these complaints and is not removing the old version anytime soon. They even posted a survey asking about which features you like or dislike so they can continue to improve it.

Google drops support for meta news keywords tag

Google has dropped its support for the news meta keywords tag. Google introduced the new meta keywords tag specifically for news publishers back in 2012 and quietly stopped supporting it months ago.

Google’s John Mueller: hreflang Is The Most Complex Aspect Of SEO

If you set it up for a couple pages, maybe not but most of those who implement hreflang do it on large dynamically driven sites on large CMS platforms. It brings together everything that can be complex about large dynamic sites and then just amplifies them but adding in more than one language and/or region.

How Does Google Handle Javascript When Crawling, Rendering & Indexing Pages

Here are some notes I have collected for those optimising a website built with Javascript and the challenges with Javascript in terms of search engine optimisation in 2018.

AdWords Keyword Planner update appears to be rolling out in the new interface

The workflows in the new Keywords Planner are much more streamlined than the current/old version, and it uses Google’s Material Design, matching the new AdWords interface. The best indication of this new approach is immediately apparent from the start screen. Whereas the old version had multiple options and links, the new start screen condenses things down to just two options: “Find new keywords” and “Get metrics and forecasts for your keywords”.

 

Tutorials, Analysis & SEO Budgeting

12 Best Podcasts to Master SEO and Stay Tuned

SEO podcasts are great for those who need fresh insights into the latest search engine optimization, marketing, and link building trends. Yet don’t have the time to read.

301 Redirects: The What, Why and How

301 redirects often tend to create confusion for clients and constantly stir-up debate on best practices within SEO.  With this in mind, I will go on to clarify what a 301 redirect is, why (and when) you should be using 301 redirects, and how to set up 301 redirects for your website/s.

How to Implement Hreflang & Canonical Tags Correctly

On the surface, both the hreflang tag and canonical tag do similar things – tell search engines which version of a page they are supposed to index and deliver to particular searchers. However, these tags do not have the same function. They are not the same thing.

JavaScript & SEO: The Definitive Resource List

The crawling, indexing, and ranking of webpages that rely heavily on JavaScript is a hot topic in the SEO industry at the moment. There are lots of people performing tests and sharing their results, as well as opinion pieces and perspectives from outside of the SEO echo chamber. And of course we have official documentation from search engines themselves, with varying degrees of usefulness.

3 ways to revitalize your digital marketing program

One of the joys of digital marketing is the ability to quickly see the results of an implemented strategy.  With a lot of real-time data and the ability to accurately attribute success back to effort, it is instant gratification at its finest.

The Best SEO Hacks to Use for Your Business in 2018

Without the proper SEO strategies in place, your business won’t grow. We provide you with the best SEO hacks to climb the top of Google.

What are Backlinks and Do They Matter in 2018?

If you’re just getting started with SEO, you’re likely to hear a lot about “backlinks,” “external and internal links,” or “link building.” After all, backlinks are an important SEO ranking factor for SEO success, but as a newbie, you may be wondering: what are backlinks? SEO changes all the time — do backlinks still matter? Well, wonder no more. Say hello to your definitive guide to backlinks and their significance in SEO.

HOW TO GIVE SEARCHERS WHAT THEY NEED, NOT JUST LINKBAIT

Top 200 Stores Offering Student Discounts or 38 Products With Lifetime Warranties can be eye catching and attract a few links, but do they actually answer how people are searching?

HOW TO MASTER THE NEW GOOGLE AMP STORIES (FREE GUIDE)

Google AMP stories are here! The tech giant recently announced the arrival of Google AMP stories – Google’s play on the popular story format created by Snapchat. Ready to learn how to master them?

SEO Strategy for Voice Search in Shopping – Supplemental for Article 3 of The Mobile-First Indexing Deep Dive

Google’s transition to Mobile-First Indexing is likely to shift a lot of SEO attention to voice search, especially as more and more devices are available with Google Assistant voice search capability built in. Amazon Alexa is also being added to a number of web-enabled connected TV’s, and they have big plans to monetize it with ads as well, making Amazon and Alexa more of a threat to Google and Google Assistant than they already are. In fact, many connected devices will actually now offer both Amazon Alexa and Google Assistant, so that users can choose, change or use both, depending on their needs and what they are trying to achieve.

 

Social Media Marketing

Top 25 Social Media Tools For Marketers

With today’s society becoming more connected and more reliant on the internet, business ties are increasing being forged online rather than in a boardroom. Nowadays, most brands have at least one online presence, and most have several.

Why Pinterest Could be Hidden Social Media Marketing Gem for Your Brand

Are you looking for ways to broaden your social media marketing scope in 2018, or to offset potential traffic declines caused by Facebook’s algorithm shifts?

266 Business Hashtags to Expand Your Reach on Instagram [Infographic]

Are you looking for ways to increase engagement on Instagram? Want to know the popular hashtags that will get your posts noticed? We share 266 business hashtags that can expand your reach on Instagram in this infographic.

Why Copying Your Competitors is Ruining Your Content Marketing Strategy

If you’ve been in digital marketing circles longer than 24 hours, you’ve likely come across that exact statement or a variation of it somewhere – in fact, the whole premise behind following blogs in the digital marketing space is, at least in part, to keep up to date with what’s working for others, and maybe what’s new as well.

Content Marketing for SEO [Infographic]

The majority of web traffic still comes from organic search – more than paid campaigns, social media or any other channel. As such, SEO is clearly as significant as ever. And what’s the most effective way to improve SEO? Most marketers would agree that content is the key.

How to Easily Create Videos From Blog Posts

There’s no need to spend hours recording video with an expensive camera when you have existing content and access to free tools.

Twitter Cracks Down on Bots and Automation

On this week’s Social Media Marketing Talk Show, we explore Twitter cracking down on bots and automation with Madalyn Sklar, Instagram DM replay changes, and other breaking social media marketing news of the week!

Twitter Engagement: How to Connect With People on Twitter

Wondering how to increase your reach on Twitter? Want tips for building your audience and boosting engagement? To explore the Twitter algorithm and creative ways to interact with others on Twitter, I interview Andrew Pickering and Peter Gartland.

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