Google Changes & More
Most online news publications are not able to support themselves with advertising these days. For this reason, among others, Google is yielding to publisher requests and replacing its much-debated “First Click Free” program with what it calls “Flexible Sampling.”
Excited for the new flexible sampling program for Google web search and Google News? Well, make sure you don’t get in trouble for cloaking by using this new structured data.
Yesterday, Google announced several Accelerated Mobile Pages Project (AMP), technical updates. These included scrolling animations, an improved responsive-navigation sidebar, support for video analytics, fluid ad support and other features to improve ad targeting.
Google recently announced that forms on web pages over HTTP will be marked as ‘not secure’ in Chrome starting this month. Columnist Fili Wiese believes this presents a good opportunity to make the switch to HTTPS — and that webmasters can take advantage of this switch to implement other SEO improvements.
People searching for information on breaking news events typically think the carousel of stories at the top of a Google search results page provides the most relevant and credible links based on their query. Not so, as in the case of the tragic Las Vegas shooting that took place Sunday night during a country music concert where more than 50 people were killed and hundreds injured.
Tutorials, Analysis, SEM & SEO
Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers.
Despite the many ways Google has changed the search game over the last five years, one truth remains: content is the vehicle that drives your consumer interactions, engagements, experiences and, ultimately, conversions.
A website that isn’t adapting is a website that’s dying. The internet changes so fast that the moment you stop improving your website is the same moment that you start losing momentum and falling behind the competition.
Here’s a tip: if you’ve never used link reclamation for building links, start doing so right now. It’s one of the easiest and most effective methods we link builders have for getting great links, and getting them quickly.
So, if you want to do better than your rivals, competitive analysis should be an integral part of your SEO strategy. When you identify your standing in the industry, you can reinvent your SEO campaign and emerge stronger than your competitors. But first, what is competitive analysis and what is its place in SEO?
Most SEOs face a Catch-22. Your job is tough. Results take months or even years to bear fruit. The end goal – traffic, leads, customers – are lagging indicators. Which means clients and bosses will need to be patient. You need time to identify opportunity gaps and execute.
SEO is all about improving organic traffic to generate more sales. We often spend more time increasing the number and quality of backlinks (a major component of OFF page SEO) and forget to improve the technical aspects of the website.
Social Media Marketing
In this episode of the Hootsuite podcast, we chat with digital marketing expert Amber Naslund about how to get the most out of your social strategy. Amber is the coauthor of best-selling business book The NOW Revolution, former SVP of marketing for Sysomos and advisor to Fortune 500 companies like AmEx, Coca-Cola, and Kraft Foods. She now works at Hootsuite as the senior director of industry leadership.
Do you need promotional graphics for your content? Looking for a tool to easily add your logo to your graphics? In this article, you’ll discover how to quickly create consistently branded graphics for multiple social media channels at one time.
Do you want more leads and sales from Facebook? Interested in remarketing to your email subscribers? In this article, you’ll discover how to use Facebook ads to build your email list, and then remarket to subscribers to increase your sales.
Today, one of the best ways to engage customers is through video. Facebook videos can be a great, cost-effective way to do that. Creating a Facebook video campaign sounds daunting, but with a few easy tips and tricks, you’ll be able to engage current customers and attract news ones.
Want your YouTube ads to convert? Looking for effective ways to build remarketing audiences for your ads? To explore tactics for remarketing with YouTube, I interview Brett Curry.
Do you share other people’s Instagram posts to your own account? Concerned you may be violating Instagram’s terms of service or copyright law? In this article, you’ll discover best practices to help you safely and legally regram other people’s content on Instagram.