SEO News Update – Week of Nov 6, 2017

Google Changes & More

THE MOST AND LEAST POPULAR HALLOWEEN COSTUMES OF 2017 BY PAID SEARCH CLICKS

Before it’s too late, let’s once again look into AdGooroo’s crystal ball to see which costumes you are most — and least — likely to see while trick-or-treating tonight. To make our predictions we analyzed paid search clicks on U.S. Google text ads and product listing ads for 2,963 costume keywords from September 1 through October 15, 2017.

November Google Algorithm Search Results Update?

I am seeing signs both within the search community and from the automated tracking tools of an update with Google’s search results going on right now. The interesting thing is about 50% of the tools are reporting on the algorithm update and the other are not. Maybe Google is doing a 50/50 test on a new algorithm? Maybe it is mobile, but I don’t think it is mobile specific.

Google home services ads program rebrands, expanding to 30 cities by end of 2017

Google is rebranding and rolling out its advertising and verification for local service providers that launched in beta in 2015 as Google Home Services. Now known as Local Services by Google, the program has expanded to 17 US cities with plans to be in 30 cities by year-end, Google announced Tuesday.

Google: How to Handle Expired Content on a Site

Sometimes there is content that expires… such as job postings or non-repeating events that doesn’t make sense to keep indexed, especially if it leads to a poor user experience to leave it up.  But for best practices purposes, what is the best way to handle this content?

Google: Indirect Benefits of Improving Page Speed

Google talks a lot about page speed being a ranking factor, but you don’t hear them talking too much about the added benefits of page speed that aren’t ranking specific.  When answering a question about page speed and load times, John Mueller from Google also talked about some of the things that can improve when a site improves their page speed.

‘Ask Me Anything’ with Google’s Gary Illyes at SMX East

Have questions about Google’s stance on organic rankings? On featured snippets? On the mobile-first algorithm? Get answers in contributor Eric Enge’s recap of this informative session at Search Engine Land’s recent conference.

 

Tutorials, Analysis & SEO Budgeting

Why Duplicate Content is Bad for Your Website

This post explores why duplicate content is bad for your website, how much is too much and what you can do to make sure your website is unique.

Google AMP for Publishers: what SEOs need to know

Since Google introduced Accelerated Mobile Pages (AMP) to mobile users back in 2016, it has become a major trend and a game changer for online publishers. They’ve embraced this technology the most out of all other industries, and naturally, they seem to benefit the most from it, as it is the only way to win a place in the AMP Carousel aka Top Stories. However, realizing 100 percent of the AMP potential is a daunting job that requires hours of dedicated work.

What Is Reverse SEO?

Reverse search engine optimization is used to suppress or push down a web page in the search engine results. With reverse SEO, you are essentially burying search results that could be harmful to your brand or reputation.

Unfiltered: How to Show Up in Local Search Results

If you’re having trouble getting your local business’ website to show up in the Google local 3-pack or local search results in general, you’re not alone. The first page of Google’s search results seems to have gotten smaller over the years – the top and bottom of the page are often filled with ads, the local 7-pack was trimmed to a slim 3-pack, and online directories often take up the rest of page one. There is very little room for small local businesses to rank on the first page of Google.

Top 5 Link Building Methods for 2018 According to Advanced SEOs

What is the current state of link building? It turns out it is still alive and kicking! While backlinks are, admittedly, just one out of hundreds of different signals, they remain one of the most important ranking factors in the SEO industry. Google’s algorithm keeps evolving, but at present, there is still no better way to measure the authority of your content or the trust others place in it.

How smaller link profiles can look very different within different industries

The purpose of the following brief case study is to make the reader aware that there may be distinct differences, particularly with smaller link profiles. This case focuses deliberately on smaller link profiles. The domains sought for this case are entirely SME pages from Berlin and respectively have a domain popularity of less than 60. In other words, fewer than 60 unique domains link to these domains. The intention has been to select domains from different industries. For example, a tradesman’s page, a tax office, building administration, a cosmetic studio etc. are represented. The analysed domains were purposefully kept anonymous; nevertheless, there is no business relationship between the author and the domains.

 

Social Media Marketing

3 Social Media Marketing Trends to Watch in 2018

The blessing and curse of social media marketing is how fast it changes and evolves – and alot can change in just 12 months. Since we’re in the middle of our strategic planning for 2018, we thought we’d outline some of the top social media marketing trends we think brands need to watch for in the coming year.

How Agencies Are Helping Brands With Social Media Marketing

Brands are employing marketing agencies to help with a wide range of social media efforts, including content creation, monitoring, strategy, and campaign analysis, according to recent research from Simply Measured.

B2B Social Media Marketing: What’s the Real Deal on Effectiveness?

What about social media marketing in the B2B space? Is it effective for B2B lead generation and business development where the sales process is complex and multi-tiered? Reports like the Social CEO report on CEO.com reveal that few decision makers are even on social media. 60% of Fortune 500 CEOs have no social presence whatsoever. Those who are on social media, tend to be inactive.

8 Laws of Social Media Marketing

Effective social media marketing has helped many businesses across the globe increase their customer acquisition and retention rates. Knowing where to start when you have never engaged with your audience on social platforms can be overwhelming for business owners.

How Can You Tell If Your Social Media Strategy Is Working?

Social media marketing is no longer a novelty; companies are finally taking the strategy seriously, and countless brands have found tremendous success in building communities and driving leads and traffic through social campaigns. Unfortunately, there’s still one problem preventing newcomers from investing in the strategy; it’s notoriously hard to accurately measure your results (and therefore, your return on investment, or ROI).

13 Stock Video, Stock Image, and Stock Audio Resources for Creators and Marketers

Do you want to enhance the videos and graphics you produce? Looking for affordable stock photos, video clips, and music? In this article, you’ll discover 13 places where creators and marketers can find quality stock imagery and media files.

 

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