SEO News Update – Week of Nov 27, 2017

Google Changes & More

Google’s new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs

Using content pulled from Google reviews, businesses with verified Google listings can create posters, social media posts, window clings, stickers and more.

Google Adds “Watch Movie” Tab To Knowledge Card

Google has added a new tab to the movie knowledge panel/card for how to watch the movie. The tab says “watch movie” and will show you where you can watch the movie. In the example below, it gives you two Google sources, YouTube and Google Play and then another source named Vudu.

GoogleBot Crawls & Renders Tall, With 9000px High Viewport?

I saw an interesting tweet from Google’s John Mueller the other day, where he said that GoogleBot “renders with a very tall viewport, which skews some CSS (often images).” He said if you want to somewhat replicate what GoogleBot sees, “ry in Chrome dev-tools, eg 9000px high viewport.”

Google’s all-new, quite counterintuitive guide to ad testing

Over 2 1/2 years ago, I wrote about how ad rotation works in AdWords. Since then, a whole lot has changed. Most recently, we’ve simplified the options for ad rotation. Let’s take a closer look at how ad rotation works now and what that means for ad testing.

Brand Authority as an SEO Ranking Factor #SEMrushchat

In last week’s #SEMrushchat, we talked about an exceptionally important topic: how brand authority interacts with SEO as a ranking factor, since we just released our newest study: the 17 most prominent Google ranking factors. We invited expert, Jennifer Slegg – founder & editor of The SEM Post, speaker, and author of Understanding Google Panda Algo Guide. Along with her and our other guests, we focused on questions like how to identify a good brand authority, how authority influences rankings, and how PR and SEO can, and should, interact.

91% of shoppers surveyed by Deloitte plan to shop online this holiday weekend

Of the 1,200 survey respondents, 75% said they plan to shop online or in-store between Thanksgiving day and Cyber Monday.

The Google Unknown Update Christmas Edition

Some things are time-honoured traditions: public transportation takes a hit after getting surprised by the start of winter, you can ogle at the SISTRIX ferris-wheel and Google gets everyone up and horrified before the Christmas season by a large update.


Tutorials, Analysis & SEO Budgeting

A site migration SEO checklist: Don’t lose traffic

Planning a site migration? Columnist Pratik Dholakiya’s helpful guide will ensure that you cover all the SEO bases to make the transition as smooth as possible.

The Ultimate Guide to Content SEO

Content SEO is a major aspect of an SEO strategy. Without content, it is impossible to rank your site in search engines. It is, therefore, crucial to write and structure quality content! This ultimate guide covers the most important topics for content SEO.

How Voice Assistants Could Transform Local (Part II)

Voice assistants continue to evolve as a medium for local search, as I examined here last month. But what does it mean for local media players and startups? If consumers are increasingly searching with voice, how do you wedge your way into that conversation?

How to Uncover Your Target Audience Using Keyword Research

Most businesses have a general idea of the market they’re trying to reach but know very little about who their target audience is. For example, PPM works with enterprise-level businesses. This is our market. But that’s not necessarily our target audience.

SEO + UX = Success

These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users.

Tracking Algorithm Updates in the RankBrain Era – Mistakes to Avoid {Case Study}

We’ve become a bit shortsighted, and it’s not our fault. Each and every month you can count on Google pushing a series of new algorithm updates. Month in and month out, industry news sources report on what seems to be a constant stream of rank fluctuation events. In such an environment, it’s easy to become fixated on a website’s single visibility spike (or hit) and attribute the site’s fluctuations to a single algorithmic act and declare insight victory. But that’s not how Google’s algorithm updates really work. While we may analyze a given site’s visibility within one moment of time, Google quite often doesn’t, and what looks like a site getting hit or boosted by a specific update is really part of a much larger algorithmic relationship.

How Many Backlinks Does it Take to Rank a New Website [Link Building Case Study]

Running a link building company gives me the opportunity to talk with many entrepreneurs who have brand-new websites and are looking to increase their organic search traffic.


Social Media Marketing

10 Google Chrome Extensions for Social Media Marketers

Do you want to streamline your social media marketing tasks? Looking for tools that will improve content quality and boost productivity? In this article, you’ll discover 10 Chrome extensions to improve your social media marketing workflows.

4 Sneaky Social Media Marketing Tactics – and Why You Should Avoid Them

There’s always one isn’t there? There’s always someone who has to ruin the party. In the case of digital marketing, there’s a heap of them – people who seek to exploit every loophole and trick to get you to click-through, increasing their metrics.

Hubcast 157: Social Media Marketing World, The Journey, & Growth

Sales is all about efficiency. The more time you spend switching between systems, the less time you have to build helpful relationships with your prospects and customers.

Why Social Media Marketing Is Really Remarketing – Here’s Why #143

In this episode of our popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen explains why the most effective social media marketing uses the power of remarketing, and gives some ideas of how to do that.

6 Social Media Marketing Trends to Watch in 2018

We’re headed toward the end of another year, and it’s time to start planning the next year. As you look ahead to 2018, and attempt to plan your online campaigns, it’s a good idea to keep an eye on social media marketing trends.

How to Use Facebook to Drive More Traffic to Your Blog Posts

Do you want to drive more Facebook traffic to your blog? Wondering how to optimize your shares of your blog content for visibility and reach? In this article, you’ll discover a five-step plan for promoting blog posts on Facebook.


Leave a Reply

Your email address will not be published. Required fields are marked *