SEO News Update – Week of Nov 20, 2017

Google Changes & More

Mid-November Google Algorithm Search Ranking Update

Yesterday I saw signs of a spike in webmaster and SEO chatter about ranking changes in Google. That chatter has built up over the past 24 hours and the monitoring tools, most of them, have spiked as well. It looks like a more significant Google search ranking algorithm update was pushed out over the past 36 hours. It is hard to say exactly what happened but this is not at the levels of a major Penguin or Panda update but it is more significant than the daily Google updates does throughout the day.

Google updates mobile product knowledge panels to show even more info in one spot

The real estate-heavy panels on mobile encompass multiple product images, more review sources, videos and, of course, Shopping ads.

Google Alters SERP Feature Trends with International Domain Change

Accessing country-specific Google search results has been turned a bit on its head recently. When Google announced that you could not use a specific ccTLD to access a country’s search results, international SEO underwent a dramatic change (for the record there is a workaround that gives you access to country-specific results). Though, in typical Google fashion, accessing international search results was not the only thing to change. With the domain change, Google changed the data trends of some of the most important features on the SERP across the globe. Beyond the inherent interest in tracking such changes, these alterations present both new SERP feature trends as well as insight into the very domain-level change Google made in late October.

Gary Illyes Of Google: Larry Page Does Not Believe In Manual Actions

One thing that Gary Illyes of Google said at SMX East a few weeks ago that did not drive much attention, but a note I wrote down while on the stage with him was that the co-founder of Google, Larry Page, he does not believe in manual actions.

5 marketing technology trends CMOs need to master for 2018

As we edge closer to 2018, columnist Jim Yu lays out five martech trends you’ll need to monitor to lead your organization to success in the year ahead.

Your brand vs. social algorithms: The conundrum of 2018

Brands are finding themselves at the mercy of algorithm changes from the likes of Instagram and Twitter. Columnist Blaise Lucey discusses what that will mean for your social and content strategy in 2018.

Wait for it…Amazon’s Holiday Paid Search Presence Picks Up on Cyber Monday, but Peaks Later

Amazon is a big player in the paid search space, both with its long existent-text ads as well as with its steadily expanding Google Shopping presence. Like any paid search advertiser, it likely has a strategy heading into the big holiday shopping season in order to maximize its efforts during this key time.


Tutorials, Analysis & SEO Budgeting

Google Manual Actions: Frequently asked questions and their answers

For webmasters affected by a manual action, understanding why a particular penalty is applied, what the consequences are and how to adequately address the issue are key to resolving a potentially critical situation.

Ultimate Guide to Dominating Black Friday PPC in 2017

Black Friday is a special day for PPC. Normally, we’re able to launch new campaigns and carefully mold them into perfection so we can reap the rewards for months, if not years to come.

70+ Best Free SEO Tools (As Voted-for by the SEO Community)

Looking for a list of free SEO tools that will help you to work faster and smarter? Then look no further.

6 Easy Ways to Discover Your Search Competitors

Who hasn’t heard the proverb “keep your friends close, and your enemies closer”? This phrase alludes well to a key aspect of good SEO strategies: knowing who your search competitors are.

Get more links from journalists with search data

In the last 12 months 91% of the links we placed came from press sites: journalists rather than bloggers.

How to show up in Google Maps

Local SEO isn’t just a way for small businesses to get visibility ahead of larger competitors. It’s about generating highly-qualified leads from people in your nearby area who are close to making a purchase decision. And it’s also one of the most effective channels you’ve got for driving in-store visits from online search.

Where to go next with your Google My Business listing

So, you’ve set up your Google My Business listing but still aren’t seeing results. What’s the next step? Columnist Brian Smith lays out some suggestions to further optimize your listing for better local search visibility.


Social Media Marketing

7 Ways to Improve Your Retargeting Ad Campaigns

Wondering how efficient your ad spend is? Looking for tips to help you monitor and manage your retargeting campaigns more effectively? In this article, you’ll discover seven ways to organize, analyze, and optimize your retargeting campaigns.

Facebook Ad Custom Audiences: Retargeting Those Who Know You

Want to create Facebook custom audiences that move people into your sales process? Looking for tips on using new Facebook custom audience options? To explore ways to use custom audiences for Facebook and Instagram ads, I interview Amanda Bond.

Is it Time to Cut Back? A Minimalist Approach to Social Media Marketing.

Social media marketing is beneficial for a number of reasons. It improves brand awareness, brings new leads to your website, improves search engine rankings and provides excellent market research opportunities.

How to Live-Blog at Events for More Exposure

Want to get in front of an engaged audience? Do you attend live industry events? In this article, you’ll discover how to use live blogging to attract and connect with event attendees.

YouTube for Business: The Ultimate YouTube Marketing Guide

If you’re new to YouTube business options or want to add something new to your current YouTube marketing plan, this page is for you. Here, you’ll find articles and resources to help beginner, intermediate, and advanced marketers use YouTube channels, video, ads, analysis, and more for business.

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