SEO News Update – Week of Nov 13, 2017

Google Changes & More

Google changes info command search operator, dropping useful links

Google has confirmed with Search Engine Land that they have changed the way the info command, a search operator that gives you more details about a site, is displayed in search.

Google adds new knowledge panel to provide information about news publishers

In an effort to combat fake news and equip searchers with more data about news sources, Google has released a new publisher knowledge graph.

Reach more shoppers this holiday season with new innovations from Merchant Center and AdWords

The “last minute” is getting later and later for holiday shoppers: with mobile searches for “where to buy” peaking on Christmas Eve, today’s empowered consumers still expect to be able to find and get that perfect gift—right up until those final hours.

Google: If You Don’t Have A Manual Action, You Don’t Need To Submit A Disavow

There is a lot of rumbling going through the SEO community around a statement Gary Illyes of Google said while on stage at PubCon this week. Reports are saying he said “If you do not have a manual action then you do not need to submit a disavow.” There are many accounts of him saying this from people in the audience.

Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor content

Earlier this year, TripAdvisor removed critical reviews and negative posts about health and safety problems, including sexual assault, at a number of Mexican resorts and hotels. These were first-person accounts designed to be warnings to other travelers.

Local ranking factors study finds reviews, organic SEO best practices boost local visibility

LocalSEO Guide has released its 2017 Local Ranking Factors study results. The methodology is quite different from the Moz Local Ranking Factors survey. Both are worth detailed examination.

Local SEO: Driving customer actions for enterprise-level brands

Multilocation businesses face some unique challenges in today’s local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production.


Tutorials, Analysis & SEO Budgeting

Why real human users are the key to the best links for you

Let me begin by stating that I do not put an enormous emphasis on SEO when I’m training a link builder. Generally speaking, my team of link builders knows the basics of SEO, but they’ve been taught that they can’t rely on metrics alone in order to judge whether a link is going to be good or bad for our clients. My background is in general and technical SEO, but I realized early on that for the work we usually do at my agency, most of what I knew didn’t really apply — at least, not in a very significant way.

Bruce Clay’s Views on Building Links for SEO

Links are the fabric of the web. And in the SEO world, how we view them and earn them has changed dramatically in the past 20 years.

Has AI changed the SEO industry for better or worse?

With Google turning to artificial intelligence to power its flagship search engine business, has the SEO industry been left in the dust? The old ways of testing and measuring are becoming antiquated, and industry insiders are scrambling to understand something new — something which is more advanced than their backgrounds typically permit.

How to Optimize for Voice Search – Content Marketing & Technical SEO Tips

If you’re not familiar with visual search (and I wasn’t in this context), it’s search and retrieval instigated by the searcher “showing” a device or product like the one they’d like to buy (or if not buy, then get more information about). Here’s an example: shop for dog food by showing your device the near-empty bag of dog food in your pantry, and then buy it from Amazon or another online retailer. Go ahead and look into the Amazon Echo Look for a visual-search-type device that’s almost to market.

Marrying UX and SEO: How to Optimize for Time on Site and Page Speed

One key takeaway from SEMrush’s latest ranking factor study was how user engagement signals seem to impact ranking performance. High on the list of results were user satisfaction signals such as time spent on site, pages per session and bounce rate.

The 8 Best Tools for Finding Competitor Keywords

Keyword research is the foundation upon which all good search marketing campaigns are built. Targeting relevant, high-intent keywords, structuring campaigns into logical, relevant ad groups, and eliminating wasteful negative keywords are all steps advertisers should take to build strong PPC campaigns. You also need to do keyword research to inform your content marketing efforts and drive organic traffic.

SEO ranking factors for 4 business verticals and what they mean for local businesses

As organic search becomes ever more targeted, SEO is evolving in ways that require more customization. Wesley Young explores a recent study on ranking factors and provides 7 practical takeaways to boost search rank.

Local Search Optimization: The Opportunity, and How to Compete

An incredible 50% of local mobile searches will lead to store visits within one day, and 18% of those searches will result in a purchase within that same timeframe. The power of local search optimization to reach customers with the information they want and entice them to try particular local businesses cannot be understated.


Social Media Marketing

8 Social Media Marketing Lessons To Learn From Tamil Nadu Weatherman

When I first followed Pradeep John’s Facebook page a year ago he had about 50,000 odd followers and today he almost has 4.25 lakh followers. In just 2 weeks his followers count grew from 2.5 lakh to this number and that too organically! It is very rare to see such massive growth in this short span of time and without any investment on Facebook advertisements.

I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies.

How to Develop a Warm Audience With Live Video and Facebook Ads

Want to reduce your Facebook ad costs? Wondering how to move an audience closer to conversion? In this article, you’ll learn how to grow and convert warm leads with Facebook ads and live video.

How to Create Custom SRT Files for Video Subtitles

Wondering how to add subtitles to your videos? Frustrated with the inaccuracy of automated transcription? In this article, you’ll learn how to create a customized SRT file to add time-stamped captions to your videos.

YouTube Pre-Roll Ads: How to Acquire Customers With Video

Want your ads to drive more sales? Interested in the benefits of YouTube pre-roll ads? To explore how to sell products and services with YouTube pre-roll ads, I interview Billy Gene Shaw.

4 Tools to Simplify Your Twitter Marketing

Want to streamline your Twitter workflow and improve your results? Looking for tools to analyze and automate your Twitter marketing? In this article, you’ll discover four tools to help you get more out of Twitter while spending less time on the platform.

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