Google Changes & More
Google has confirmed with Search Engine Land that they have changed the way the info command, a search operator that gives you more details about a site, is displayed in search.
In an effort to combat fake news and equip searchers with more data about news sources, Google has released a new publisher knowledge graph.
The “last minute” is getting later and later for holiday shoppers: with mobile searches for “where to buy” peaking on Christmas Eve, today’s empowered consumers still expect to be able to find and get that perfect gift—right up until those final hours.
There is a lot of rumbling going through the SEO community around a statement Gary Illyes of Google said while on stage at PubCon this week. Reports are saying he said “If you do not have a manual action then you do not need to submit a disavow.” There are many accounts of him saying this from people in the audience.
Earlier this year, TripAdvisor removed critical reviews and negative posts about health and safety problems, including sexual assault, at a number of Mexican resorts and hotels. These were first-person accounts designed to be warnings to other travelers.
LocalSEO Guide has released its 2017 Local Ranking Factors study results. The methodology is quite different from the Moz Local Ranking Factors survey. Both are worth detailed examination.
Multilocation businesses face some unique challenges in today’s local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production.
Tutorials, Analysis & SEO Budgeting
Let me begin by stating that I do not put an enormous emphasis on SEO when I’m training a link builder. Generally speaking, my team of link builders knows the basics of SEO, but they’ve been taught that they can’t rely on metrics alone in order to judge whether a link is going to be good or bad for our clients. My background is in general and technical SEO, but I realized early on that for the work we usually do at my agency, most of what I knew didn’t really apply — at least, not in a very significant way.
Links are the fabric of the web. And in the SEO world, how we view them and earn them has changed dramatically in the past 20 years.
With Google turning to artificial intelligence to power its flagship search engine business, has the SEO industry been left in the dust? The old ways of testing and measuring are becoming antiquated, and industry insiders are scrambling to understand something new — something which is more advanced than their backgrounds typically permit.
If you’re not familiar with visual search (and I wasn’t in this context), it’s search and retrieval instigated by the searcher “showing” a device or product like the one they’d like to buy (or if not buy, then get more information about). Here’s an example: shop for dog food by showing your device the near-empty bag of dog food in your pantry, and then buy it from Amazon or another online retailer. Go ahead and look into the Amazon Echo Look for a visual-search-type device that’s almost to market.
One key takeaway from SEMrush’s latest ranking factor study was how user engagement signals seem to impact ranking performance. High on the list of results were user satisfaction signals such as time spent on site, pages per session and bounce rate.
Keyword research is the foundation upon which all good search marketing campaigns are built. Targeting relevant, high-intent keywords, structuring campaigns into logical, relevant ad groups, and eliminating wasteful negative keywords are all steps advertisers should take to build strong PPC campaigns. You also need to do keyword research to inform your content marketing efforts and drive organic traffic.
As organic search becomes ever more targeted, SEO is evolving in ways that require more customization. Wesley Young explores a recent study on ranking factors and provides 7 practical takeaways to boost search rank.
An incredible 50% of local mobile searches will lead to store visits within one day, and 18% of those searches will result in a purchase within that same timeframe. The power of local search optimization to reach customers with the information they want and entice them to try particular local businesses cannot be understated.
Social Media Marketing
When I first followed Pradeep John’s Facebook page a year ago he had about 50,000 odd followers and today he almost has 4.25 lakh followers. In just 2 weeks his followers count grew from 2.5 lakh to this number and that too organically! It is very rare to see such massive growth in this short span of time and without any investment on Facebook advertisements.
At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies.
Want to reduce your Facebook ad costs? Wondering how to move an audience closer to conversion? In this article, you’ll learn how to grow and convert warm leads with Facebook ads and live video.
Wondering how to add subtitles to your videos? Frustrated with the inaccuracy of automated transcription? In this article, you’ll learn how to create a customized SRT file to add time-stamped captions to your videos.
Want your ads to drive more sales? Interested in the benefits of YouTube pre-roll ads? To explore how to sell products and services with YouTube pre-roll ads, I interview Billy Gene Shaw.
Want to streamline your Twitter workflow and improve your results? Looking for tools to analyze and automate your Twitter marketing? In this article, you’ll discover four tools to help you get more out of Twitter while spending less time on the platform.