Google Changes, 2018 Trends & More
Google is rolling out the first phase of the new Google Search Console (GSC) Beta this week to all of its customers. Google says it will be releasing additional functionality in the new GSC over the next rest of the year. For Google Webmaster Tools diehards, it will allow you to toggle back if you miss the interface or some of the coming-soon features.
The Alphabet subsidiary’s location-hungry tentacles are quietly lurking behind some of the most innovative features of its Android mobile operating system. Once those tentacles latch on, phones using Android begin silently transmitting data back to the servers of Google, including everything from GPS coordinates to nearby wifi networks, barometric pressure, and even a guess at the phone-holder’s current activity. Although the product behind those transmissions is opt-in, for Android users it can be hard to avoid and even harder to understand. Opting in is also required to use several of Android’s marquee features.
Google’s John Mueller said in a video hangout a day or so ago that Google doesn’t use the GeoCoordinates, GPS coordinates in your schema or structured data for search purposes.
John Mueller of Google is always super active in the forums, on Twitter and in many other areas including conferences and hangouts helping SEOs and webmasters with their Google questions. But often, when it comes to one-on-one advice, his responses are somewhat shorter.
We are now off the 302 redirects fighting and now onto fighting about how Google handles subdirectories vs subdomains. In short, part of the SEO snippets Google video series, one of the videos released a month ago was named “Subdomain or subfolder, which is better for SEO?” Google’s John Mueller basically said do what is best for your business and server set up and then explained how Google treats them – saying both are fine, both rank. Again, the video is from a month ago.
Google’s John Mueller said that having different languages on the same page “makes it harder to determine which language is the primary language of a page.” You don’t want to make it harder for Google to understand your pages, ever. So make sure to translate your page fully when doing that translation.
Consumers are more empowered than ever before and expect brands to provide fast and helpful experiences. That’s why leading marketers are 50% more likely to increase investments in capabilities like machine learning to help them win.1 In fact, brands like Rappi and AutoGravity are already using machine learning in AdWords to reach their most valuable app users and grow their businesses. In our final installment of this series, we explore how machine learning is being applied to bid optimization to help businesses make sense of the data around them and get better results at scale.
Today, we are pleased to announce the release of the Q4 2017 Merkle Digital Marketing Report for download. Included in the report are key metrics across a variety of digital marketing channels, including SEO, paid search, traditional display advertising, paid social, and more.
A lot of my work is on large consumer facing sites. As such, they get a tremendous amount of long-tail traffic. That’s right, long-tail search isn’t dead. But you might think so when you look at Google Search Console.
This year’s Google I/O developer conference will take place from May 8th to May 10th at the Shoreline Amphitheatre in Mountain View, California. Similar to last year, Google revealed the date through an online puzzle. More than 100 Discord users helped us at The Verge to solve the puzzle, working through rooms in Google Maps to discover clues and reveal the date and location of Google I/O 2018.
Tutorials, Analysis & SEO Budgeting
While having given the Knowledge Panel some attention in our Guide to the Knowledge Panel and mobile Local Panel, I really wanted to go in deep and exhaustively showcase the Knowledge Panel beyond anything ever done before. What better place to start than the by giving due justice to the mobile version of the Knowledge Panel. We’ve really seen a revolution in what the mobile Knowledge Panel is and what it can do. In this guide, we’ll go through the various formats and types of mobile Knowledge Panels, highlighting what has changed and been upgraded along the way (when applicable of course). We’ll also pay special attention to some of the newer formats of the panel as well. So sit back and get ready to explore Google’s magnificently malleable mobile Knowledge Panel.
For any marketer focused on driving organic traffic, getting content to the very top of Google search results is the single most important task they have. While page one is a great place to rank, getting your content into the top 3 results on page one will mean your click-through rate will skyrocket. In fact, data shows that ranking #1 can lead to as high a CTR as 30%.
So often when we think about the long tail of search, we think of the prevalence of phrases with three, four, five or more words. Today I’m asking you to think of long tail keywords differently. That long tail is affecting another long tail that I have yet to hear a lot of people talking about, and to be honest I think it’s hard to talk about because the answers are complex. I want to talk about the long tail of conversions.
If you’re a webmaster, then you love backlinks. You’re all about them, saying yes to every backlink opportunity like it’s your first date ever. You smile when you manage to get one, and you’re always looking for new link building openings.
Visibility in the search engines (SEO) remains a top priority for the travel sector. The evolving search landscape demands new SEO tactics and new ways to integrate SEO with other channels. Learn how you can improve your own search visibility… and give less commission to the OTAs!
Despite some powerful messages from Google over the past few years, guest blogging is still a popular link building technique and has been proven to get results. The question that we’re ultimately looking to answer, is whether guest blogging is still good for SEO.
SEO is the practice of optimizing your website and content to increase both the quality and quantity of traffic to your site through organic search results. Today it’s no longer enough to stuff keywords into your site’s content to achieve high search engine rankings. Instead, high-quality, often long-form content has become the key to dominating the SERPs and winning over potential customers.
2018 SEO, PART 2: ALGORITHM UPDATES
An algorithm is a detailed set of procedures for solving a problem or completing a task. When you think of an algorithm in the most general way, they’re everywhere. For example, a recipe you use for making food is an algorithm comprised of ingredients, preparation steps and times, cooking steps and times, etc. Once your food is prepared and ready to go, the algorithm that helped get you there is complete.
Social Media Marketing
Harvard Business Review famously described data science as the “Sexiest Job of the 21st Century” in 2012, causing a massive explosion in opportunities in this space. Today, data science has spread its hold over the digital marketing landscape.
If you’re barely getting any sales or leads out of your social media marketing campaigns, then this guide is for you. I’m going to share with you timeless social media marketing strategies that can help skyrocket your online sales.
There is no doubt that social media marketing is the new normal. It is essential to the success of businesses because of its proven ability to facilitate activities that help reach marketing goals, including garnering massive exposure and acquiring leads for conversion.
At this point, almost every business understands the value social media brings to their business. Whether it is brand visibility, web traffic, or lead generation, social is typically a main strategy that is included in marketing and sales.
In the last few years, digital marketing has shifted away from optimizing for robots and algorithms to creating a connection with actual human beings. Having a unique and engaging voice is a clear competitive advantage when you’re trying to get your brand to stand out from the crowd. As a result, online content and SEO strategies have shifted to quality relatable content and user experience metrics.
Is 2018 the year you embrace content marketing? Need some facts and figures to help form your strategy?
Facebook’s Branded Content tags are designed to help better enable influencer marketing and sponsor partnerships, providing more transparency over which endorsements are paid promotions.
Are you looking for ways to improve your infographic design and marketing strategy? Want to know how to create infographics which maintain the look and feel of your brand?