SEO News Update – Week of Jan 22, 2017

Google Changes, 2018 Trends & More

New Google Search Console may be rolling out for everyone now

Google seems to have just fully released the new beta version of the Google Search Console to everyone who has verified access to the normal Google Search Console. We expected it to roll out shortly, and now it has.

Possible Google Algorithm Update January 15th

I am starting to see some early chatter within the webmaster and SEO community around a Google search algorithm update. It is pretty early but the ongoing WebmasterWorld thread has some chatter as of yesterday afternoon through today. It might be some more tweaks from what we saw last week, potentially related to the Maccabees updates, which we felt targeted keyword permutations as well as Fred like stuff and even hit some celebrity sites. Google did somewhat confirm those updates.

Google My Business videos not showing up on your local listing? It’s a Google bug

No, you probably did not upload your videos incorrectly to Google My Business. Google confirmed a bug with the videos now showing and is working on fixing the issue.

Study: 80% of Google Home results come from snippets

Digital agency ROAST has released a Voice Search Ranking Report (registration required), which seeks to categorize and understand how Google processes and responds to voice queries. It also tries to determine when Google Home uses featured snippets/Answer Box results and when it does not.

Does Google Use Latent Semantic Indexing?

There are people who write about SEO who have insisted that Google uses a technology called Latent Semantic Indexing to index content on the Web, but make those claims without any proof to back them up. I thought it might be helpful to explore that technology and its sources in more detail. It is a technology that was invented before the Web was around, to index the contents of document collections that don’t change much. LSI might be like the railroad turntables that used to be used on railroad lines.

GOOGLE UPDATES GMB WEBSITES TO INCLUDE POSTS AS THEY PASS 1.25 MILLION SITES CREATED

Google has announced an update to the Google My Business Website product to now integrate Google Posts into the website content.

The Google Speed Update: Page speed will become a ranking factor in mobile search

Google today announced a new ranking algorithm designed for mobile search. The company is calling it the “Speed Update,” and it will only impact a small percentage of queries, Google reiterated to us. Only pages that “deliver the slowest experience to users” will be impacted by this update, the company says.

Google’s John Mueller: Be Yourself & Not Your Keywords

John Mueller, Google’s Search Trends Analyst said something meme worthy the other day in a Google webmaster hangout. At the 9:07 mark into the video, he answered a question around keyword rich domains and said “be yourself and not your keywords” when giving advice around using keyword rich domains or not.

 

Tutorials, Analysis & SEO Budgeting

3 SEO tasks to start 2018 off with a bang

Wondering where to focus your efforts this year in order to gain an edge over your competitors? Columnist Jeremy Knauff has some ideas.

What’s next for technical SEO?

As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon and how these may impact technical SEO.

Context Is King! Everything You Need to Know About the New Era of SEO

Google is trying to change the game of the results and focus more on the user, as we’ve heard multiple times before and seen it into action with its various updates and algorithm changes. What do users want? What are they searching for? What do they need? What is the context of their search?

THE AUTHORITATIVE GUIDE TO GOOGLE’S MOBILE KNOWLEDGE PANEL

We’ve really seen a revolution in what the mobile Knowledge Panel is and what it can do. In this guide, we’ll go through the various formats and types of mobile Knowledge Panels, highlighting what has changed and been upgraded along the way (when applicable of course). We’ll also pay special attention to some of the newer formats of the panel as well. So sit back and get ready to explore Google’s magnificently malleable mobile Knowledge Panel.  

AMP’ing Up The AMP Framework

We teamed up with Google to focus on The AMP Project and received a dream brief: create anything your heart desires, so long as it helps push the boundaries of what’s possible in AMP’s codebase and component library. As we share what we built and learned along the way, we’ll also give our take on AMP’s importance, who it’s for and where it’s going.

Measuring AMP Performance

Whenever performance testing AMP, keep in mind that a test from origin will include potentially suboptimal server settings like bad cache headers or missing image optimizations. Also the biggest speed gain (near instant load through prerendering) will not be reflected in commonly used performance tools and metrics.

 

Social Media Marketing

Facebook Zero: The Changing News Feed and What Marketers Need to Know

In this article, you’ll find out what to expect from the changes and learn how you can best maintain interaction and visibility with audiences on the Facebook news feed.

Facebook Organic Reach Update for Pages and Instagram Live Sharing

On this week’s Social Media Marketing Talk Show, we explore Facebook organic reach update for pages, Instagram Live sharing in Direct Messages, and Facebook shutting down their personal assistant “M” with Jeff Sieh, and other breaking social media marketing news of the week!

Facebook Video Ad Sequences: Converting by Addressing Objections

Do you use Facebook video ads? Want them to be more effective? To explore how to use Facebook video ads to sell in a very creative way, I interview Tommie Powers.

How to Use Instagram Story Highlights for Business

Do you want more value from your Instagram stories? Interested in repurposing stories content on your Instagram profile? Instagram’s Highlights feature lets you combine multiple Instagram stories into long-term content your audience can discover at their convenience.

7 Ways to Use Instagram Video for Business

Wondering how to create Instagram videos that will resonate with your audience? Looking for inspiration? In this article, you’ll discover seven ways to use Instagram video to enhance your stories and timeline with engaging content.

YouTube Ranking: How to Get More Views on YouTube

Want to increase the visibility of your YouTube videos? Wondering how to help your videos perform well with the YouTube algorithm? To explore how to get more views for your videos on YouTube, I interview Sean Cannell.

How to Generate More Leads From Your Blog

Need your blog posts to generate more leads? Looking for tips to turn more readers into loyal email subscribers? In this article, you’ll learn how to combine blog posts and content upgrades into a package that generates warm leads.

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