Google Changes, 2018 Trends & More
Does this doubling down on the mobile framework by adding the new, heavily visual and interactive format signal a more aggressive push toward AMP-only websites?
Google patents using related entity scores to understand properties associated with entities that may appear in queries, and provide good answers in SERPS
Google has launched a new look and feel for the “people also search for” query refinement box. Google has been testing numerous designs of this feature over the years, including dynamic loading versions.
Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard.
Marty’s worried about what he saw in the future, but Doc is more excited that the future is NOW! Why? Because devices like digital personal assistants are radically altering the way we interact with the internet.
How’s that “inclusive” new look for Google Shopping results in the EU coming along? Kind of strangely, it seems.
Google has given a generous donation to FOSDEM, Free and Open Source Software Developers’ European Meeting, and now has three juicy links on the FOSDEM Sponsors page. Those links do not have the mandatory nofollow attribute on them and they pass link juice.
Tutorials, Analysis & SEO Budgeting
If you have responsibility for SEO traffic within your organization (or someone else’s), there will be many points in your career when you will likely have to answer the question “Why did our SEO traffic or rankings change?”
Search engine optimization (SEO) is known for being one of the most cost-efficient online marketing strategies available, but with one important caveat: it must be treated as a long-term marketing campaign. Most SEO agencies require their clients sign a contract for a minimum term of 6 months to a year or more for this purpose; no matter how much work you do, it’s nearly impossible to see meaningful results after just a week or two of effort.
From the quick export to the detailed 100-page monstrosity, there is no definitive SEO report. And no matter the length and depth of your report, they take a while to create.
Businesses are busy competing for the organic top spot on the search engine results pages (SERPs). While this is still a vital position to obtain the most traffic and, as a result, the most conversions, businesses can achieve a position even higher than the organic results by focusing on their local listings. Local listings appear at the top of SERPs, perhaps under one or two ads, but always above the fold.
We are growing our creative outputs as the Google Gods get ever more powerful and all-seeing. One of the ways we’ve done this is with PR stunts. A stunt is a great way to involve your target audiences, create a dialogue, increase social engagement and, contribute to your branded search volume. Larger companies with decent audiences on social will benefit best from this type of play.
Columnist Patrick Stox suggests SEOs should reconsider how they think about keyword cannibalization and look at it as an opportunity, not an issue.
Columnist Andrew Dennis walks through link-building tactics implemented on a new website, resulting in an increase in links and traffic.
Social Media Marketing
On this week’s Social Media Marketing Talk Show, we explore Snapchat rolling out new analytics with Carlos Gil, Pinterest updates with Jeff Sieh, and more breaking social media marketing news of the week!
Do you need to up your hashtag game on Instagram? Looking for tips to use Instagram hashtags more effectively? In this article, you’ll learn three ways to use hashtags on Instagram to achieve your marketing goals.
Do you use hashtags on Instagram? Wondering how to see posts with specific hashtags in your regular Instagram feed and stories? In this article, you’ll discover how to use Instagram’s Follow Hashtag feature to monitor relevant topics and campaigns.
Looking for a proven way to sell courses and consulting? Interested in boosting webinar attendance and conversions? To learn about selling products and services via webinars, I interview Amy Porterfield.
Need to lower the cost of your ads on Facebook? Wondering if increasing your post engagement can help? Building engagement on your posts sends positive signals to the Facebook algorithm, which can boost your reach, increase the size of your warm audience, and ultimately lower your advertising costs.
On this week’s Social Media Marketing Talk Show, we explore updates to Facebook’s branded content policies with Holly Homer, Patreon Lens with Steve Dotto, Snapchat updates with Shaun Ayala, and more breaking social media marketing news of the week!