SEO News Update – Week of Feb 19, 2017

Google Changes, 2018 Trends & More

AMP Stories: The new Accelerated Mobile Pages format from Google

Does this doubling down on the mobile framework by adding the new, heavily visual and interactive format signal a more aggressive push toward AMP-only websites?

Related Entity Scores in Knowledge Based Searches

Google patents using related entity scores to understand properties associated with entities that may appear in queries, and provide good answers in SERPS

Google launches new look for ‘people also search for’ search refinements

Google has launched a new look and feel for the “people also search for” query refinement box. Google has been testing numerous designs of this feature over the years, including dynamic loading versions.

How do you optimize content for a voice-first world?

Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard.

Digital Personal Assistants Will Change Search – Here’s Why #153

Marty’s worried about what he saw in the future, but Doc is more excited that the future is NOW! Why? Because devices like digital personal assistants are radically altering the way we interact with the internet.

Spotted: Links to competing shopping engines in UK Google Shopping results

How’s that “inclusive” new look for Google Shopping results in the EU coming along? Kind of strangely, it seems.

Google Caught Buying Links Again

Google has given a generous donation to FOSDEM, Free and Open Source Software Developers’ European Meeting, and now has three juicy links on the FOSDEM Sponsors page. Those links do not have the mandatory nofollow attribute on them and they pass link juice.


Tutorials, Analysis & SEO Budgeting

How to Evaluate Search Algorithm Changes: A Panic-Free Guide

If you have responsibility for SEO traffic within your organization (or someone else’s), there will be many points in your career when you will likely have to answer the question “Why did our SEO traffic or rankings change?”

How Much Progress Should You See After a Year of SEO?

Search engine optimization (SEO) is known for being one of the most cost-efficient online marketing strategies available, but with one important caveat: it must be treated as a long-term marketing campaign. Most SEO agencies require their clients sign a contract for a minimum term of 6 months to a year or more for this purpose; no matter how much work you do, it’s nearly impossible to see meaningful results after just a week or two of effort.

Steal Our SEO Report Template (and Make It Even Better)

From the quick export to the detailed 100-page monstrosity, there is no definitive SEO report. And no matter the length and depth of your report, they take a while to create.

Do Citations Still Matter For Dominating Local SEO?

Businesses are busy competing for the organic top spot on the search engine results pages (SERPs). While this is still a vital position to obtain the most traffic and, as a result, the most conversions, businesses can achieve a position even higher than the organic results by focusing on their local listings. Local listings appear at the top of SERPs, perhaps under one or two ads, but always above the fold.

Unconventional Content: PR Stunts for SEO

We are growing our creative outputs as the Google Gods get ever more powerful and all-seeing. One of the ways we’ve done this is with PR stunts. A stunt is a great way to involve your target audiences, create a dialogue, increase social engagement and, contribute to your branded search volume. Larger companies with decent audiences on social will benefit best from this type of play.

What people get wrong about keyword cannibalization

Columnist Patrick Stox suggests SEOs should reconsider how they think about keyword cannibalization and look at it as an opportunity, not an issue.

A link-building case study: Using brand mentions and competitive linking tactics

Columnist Andrew Dennis walks through link-building tactics implemented on a new website, resulting in an increase in links and traffic.


Social Media Marketing

Snapchat Rolls Out New Analytics

On this week’s Social Media Marketing Talk Show, we explore Snapchat rolling out new analytics with Carlos Gil, Pinterest updates with Jeff Sieh, and more breaking social media marketing news of the week!

How to Use Instagram Hashtags for More Exposure

Do you need to up your hashtag game on Instagram? Looking for tips to use Instagram hashtags more effectively? In this article, you’ll learn three ways to use hashtags on Instagram to achieve your marketing goals.

How to Follow Instagram Hashtags for Business

Do you use hashtags on Instagram? Wondering how to see posts with specific hashtags in your regular Instagram feed and stories? In this article, you’ll discover how to use Instagram’s Follow Hashtag feature to monitor relevant topics and campaigns.

Webinars: How to Market and Sell Using Webinars

Looking for a proven way to sell courses and consulting? Interested in boosting webinar attendance and conversions? To learn about selling products and services via webinars, I interview Amy Porterfield.

How to Lower Your Facebook Ad Costs and Get Better Results

Need to lower the cost of your ads on Facebook? Wondering if increasing your post engagement can help? Building engagement on your posts sends positive signals to the Facebook algorithm, which can boost your reach, increase the size of your warm audience, and ultimately lower your advertising costs.

Facebook Branded Content Policy Update

On this week’s Social Media Marketing Talk Show, we explore updates to Facebook’s branded content policies with Holly Homer, Patreon Lens with Steve Dotto, Snapchat updates with Shaun Ayala, and more breaking social media marketing news of the week!

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