SEO News Update – Week of Dec 26, 2017

Google Changes & More

Google confirms mid-December search ranking algorithm updates

As the updates continue to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted.

Survey: Hit By Google Maccabees Update?

Last week, we reported about an interesting unconfirmed Google update that touched down on Tuesday, December 12th we named the Google Maccabees Update. Since then, I am hearing lots of different rumors about the types of sites this Google update was directed at.

Google offers advice on how to get ready for the mobile-first index

Check your log files to see if you see an increase in smartphone Googlebot activity, it may be a sign your site is now in the Google mobile first index.

Google On Trailing Slashes & How It Impacts SEO & Search Rankings

It has been a while since we last talked or written about trailing slashes in your URLs and how it may or may not impact your rankings with Google. But hey, since Google’s John Mueller brought it up both on Google+ and Twitter, let’s get into it again.


Over the past year, we’ve been comparing Google Maps and Apple Maps in New York, San Francisco, and London—but some of the biggest differences are outside of large cities.How far ahead of Apple Maps is Google Maps?

Does Google Have a User Happiness Score? – Eric Enge with Gary Illyes at Pubcon 2017

At Pubcon 2017 in Las Vegas, our founder and CEO Eric Enge sat down with Google Webmaster Trends Analyst Gary Illyes for an in-depth keynote conversation about recent developments in search and SEO.

How independent reviews influence Google’s trust in your brand

Cultivating user reviews is an integral part of any search strategy, especially for local businesses. Columnist Pratik Dholakiya discusses the impact of reviews and provides tips for where to focus your efforts.

Google Giving Less Weight to Reviews of Places You Stop Visiting?

I don’t consider myself paranoid, but after reading a lot of Google patents, I’ve been thinking of my phone as my Android tracking device. It’s looking like Google thinks of phones similarly; paying a lot of attention to things such as a person’s location history. After reading a recent patent, I’m fine with Google continuing to look at my location history, and reviews that I might write, even though there may not be any financial benefit to me. When I write a review of a business at Google, it’s normally because I’ve either really liked that place or disliked it, and wanted to share my thoughts about it with others.

Google Assistant on tablets is full width and unfortunately portrait only [Gallery]

Nearly a year after launching on phones, Google finally announced last week that Assistant was coming to tablets. We’ve finally received it on a tablet, and while this was long overdue, the experience is somewhat lacking.

Google tests ‘more results’ mobile search interface and new search refinement buttons

Google told us, ‘We constantly experiment with new search formats and experiences to deliver the best experience for our users.’

5 New Year’s Resolutions for AdWords Success

With 2018 only weeks away, our team compiled a few AdWords New Year’s resolutions for you to consider.


Tutorials, Analysis & SEO Budgeting

11 Hot Google Ranking Factors for 2018

So, what do we need to be prepared for in 2018? With search engines evolving greatly year after year there are a lot of ranking factors you need to consider in order to rank highly in Google SERPs. Here are 11 things to consider when looking to increase your organic rankings and traffic in the New Year.

How Did the SEO Landscape Influence Your Rankings in 2017

So we scooped, searched, and chose the most significant updates and announcements Google has made in the SEO landscape, updates that influenced and will always influence rankings. This is what we’ve found so far.

How to analyze a sudden drop in traffic

So, you’ve discovered a sudden drop in traffic in Google Analytics. Panic strikes, time for action! First, take a couple of deep breaths and grab a piece of (digital) paper and write down the things you should check. This post will help you with trying to find what caused that drop.


You want to learn how to select search terms? Fortunately, there are plenty of tools to help you do just that. Additionally, you can use common sense and knowledge about your market to optimize your site for keywords that tools often won’t uncover.


In this article, we’ll explain the benefits of Google Search Console, show you how to set it up for your website, describe the different reports, and even let you in on where the tool is headed in the future.

4 things SEO professionals should do consistently

Columnist Jeremy Knauff shares his vision for how to improve the SEO industry through transparency, knowledge-sharing and stronger relationships with clients.


“It depends”. In my 2+ years at Hanapin Marketing, I’ve come to learn that this is a universal truth across the industry. There is no shared magic number for ROI or CPA. There is no perfect CTR or CVR. And there most certainly isn’t a singular strategic approach that can navigate across all industries and account types.

Supercharge your email marketing with Google AdWords

Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages in the funnel.


Social Media Marketing

Social Media Marketing in 2018: 8 Trends To Keep Your Eyes On

Every marketer knows social media is one of the most effective ways to expand your reach, connect with your target audience, and grow your business.

7 Social Media Marketing Trends That Will Dominate 2018

The world of marketing has changed substantially over the past several years. These changes are mostly driven by trends in consumer behavior and preferences, particularly among young people. Getting exposure to members of Gen Z means that companies and marketing agencies alike have had to switch communication channels and refocus on what’s important to young consumers.

10 Ways to Step Up Your Social Media Game in 2018

Social media has the power to make a major impact on your business in 2018. But you need to know all the latest trends and most effective methods if you want to really grow your business. To learn more about stepping up your social media game, check out some insights from knowledgeable members of the online small business community here.

Social Media Marketing Trends: Planning for 2018 [#SMTLive Recap]

During our final #SMTLive Twitter chat of the year, we took time to reflect on digital marketing trends in 2017 and discuss new opportunities we marketers should look out for in 2018. We covered a few major topics we believe will be the next big thing for digital marketers in 2018.

7 Social Media Trends That Dominated 2017

Are you a part of the 96 percent of businesses using social media for your business? These days, it seems like a silly question to ask. Social media marketing has been a mainstay for businesses for more than a decade now, and it has become fully ingrained as a legitimate, if not necessary component to a successful online marketing strategy.

Year In Review: 6 Platform Changes That Shook Up Social Media Marketing in 2017

With 2018 on the horizon, we’re all in a state of reflection, looking back on all the good, the bad and the ugly 2017 brought us. When it comes to social media, it’s hard not to think about the latter two. With all the political turmoil and uptick in trolling, even Facebook recently admitted that its digging deep to turn the tide and bring well-being principles into the social experience.

The ROI of Social Media Marketing #semrushchat

It is clear that businesses need to actively create a community with social media engagement in order to build solid relationships with customers and expand their reach. That much we know without a doubt, but how exactly do you measure the ROI of your social media marketing?

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