SEO News Update – Week of Dec 11, 2017

Google Changes & More

Google Is Rolling Out Hotel Price Sliders to Local Packs

Google seems to be rolling out hotel price sliders to local packs in mobile and desktop search.

Google’s latest search updates brings more content to Featured Snippets & Knowledge Panel info

“Search is not just about answering your questions — it’s also about discovery,” writes Google product manager Michael Galvez.

Google testing an answers carousel within the search results snippets

Google has started testing and potentially rolling out a new feature in search that shows a carousel with a list of answers directly within the search results snippets. It shows the main search result snippet, and below it, it shows a carousel of answers picked from the content on the page the snippet is linking to.

Google Tests Mobile Search Interface With Few Organic Results

Justin Briggs has been in this Google test bucket where he is seeing Google mobile search results with very few organic results, mostly two organic listings, sometimes up to five but never more. In addition, there is no “next page” button, it just says “see more results” which would dynamically load more results.

Google My Business Looks to the Future

Aditya Tendulkar has been with Google for 7 years and currently serves as Product Manager for the Google My Business API. He’s a familiar presence if you follow the Google Maps blog, and about as close to the source as you can get when it comes to the strategic direction of Maps and Google My Business. I asked Aditya a few questions over email about the quick pace of feature releases in recent months and the new openness Google seems to be showing toward listing management companies and crowdsourcing. What follows is a record of that conversation.

December 2017 Google Webmaster Report

This month, the big items are around two possible Google updates that went unconfirmed. Google did confirm they extended the snippets all the way to a max of 320 characters. Google also warned about two penalties, one over event markup and the other over AMP teasers.

Google will stop using the old AJAX crawling scheme in Q2 2018

Googlebot will render the #! URL directly, making it unnecessary for the website owner to provide a rendered version of the page.


Tutorials, Analysis & SEO Budgeting

3 Unique SEO Metrics to Investigate

Metrics can tell us more than just how we’re performing—good data can also provide background for proactive site improvement. There are already dozens of guides written on SEO metrics, so rather than rehash the basics, let’s focus on three important metrics that you won’t find in most SEO KPI reports.

The High Five: fighting fire, breaking silence, and other top searches this week

his week, search trends—with data from the Google News Lab—reflect nationwide concern about the Southern California wildfires, as well as end-of-year cultural milestones like TIME’s “Person of the Year” and “Spotify Wrapped.”

Google’s new custom intent audiences and you

In mid-November, pre-empting the hellish holiday shopping season, Google unveiled a slew of new features designed to help advertisers maximize their AdWords budgets. While promotion extensions and ad variations are neat and all, the thing I’m most stoked about is the new custom intent audiences feature on Google Display Network (GDN).

How Your Website’s Theme Affects SEO & Rankings

The advent of CMS (Content Management Systems), such as WordPress, has revolutionized the internet, with around 5-10 websites being built every single second. If websites were built before only by professionals, today anyone can create a website in a matter of minutes, with little to no coding knowledge.

Links: To speed or not to speed

Want to build links faster? Julie Joyce discusses which tasks can be sped up and which can’t.

Top 10 local search insights of 2017

From location data to SEO, columnist Wesley Young of the Local Search Association provides his top 10 list of local search lessons learned in 2017.

Ecommerce Search Engine Optimization – The Ultimate Guide

Business owners, entrepreneurs, and marketing teams are already planning how to change things up for 2018– but even more importantly, they’re trying to figure out just what they can do to keep pace with competitors and a constantly-changing marketplace.


Social Media Marketing

Social Media Optimization: 6 Tips to Steal from SEOs

Most marketers are familiar with Search Engine Optimization (SEO) on some level. Using the reach of search engines like Google or Bing to fuel your marketing campaign has been a successful strategy for years. But as social media grows as one of the top platforms to reach consumers, new approaches to digital marketing have emerged. One of the top strategies used by businesses looking to maximize their reach online is Social Media Optimization (SMO).

The 7 Best Social Media Channels for Business Marketing

Social media platforms are increasingly being used by businesses for the acquisition of new clientele. With so much variety currently on the market, it can prove challenging to select the right social media channels for your business needs. Social media is more than a fad; it is a viable solution to lead generation, higher ROI, increased CTR, and better engagement with customers.

4 Types of Social Media Content That Drive Engagement

It’s a big world out there. The amount of content being produced can be overwhelming. According to MarketingProfs, every single day over 2 million blogs are posted. Marketers are producing more content than ever before. With that much noise fighting for consumer attention, it only makes sense to invest in highly engaging, fun, and interactive content that will drive consumers to share it socially.

6 Great Social Media Campaigns to Inspire your 2018 Marketing Strategy

Putting together a successful social media campaign isn’t easy, but sometimes a spark of creativity is all you need. All year long, we’ve kept tabs on the biggest, cleverest and most inspiring social media campaigns out there and collected them in one awesome blog. Here are six of the best we’ve seen.


5 super solid, practical tips for growing you social media brand. This one is for small business owners who are not spending all day in social, but who want to use actual strategy in their marketing efforts.

How To Create A Social Media Strategy (With 3 Steps And A Template)

Getting things on paper (or rather, a digital document) is an obvious but essential step toward meeting a goal. But, sometimes marketers tumble into projects instead of planning out what we want to achieve and how we’ll get there.

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