Google Changes & More Google: First Click Free is over, being replaced by Flexible Sampling Most online news publications are not able to support themselves with advertising these days. For this reason, among others, Google is yielding to publisher requests and replacing its much-debated “First Click Free” program with what it calls “Flexible Sampling.” Google […]
Search & Social
Google Changes & More CSEs will compete head-on with Google Shopping in EU search results In response to the European Commission’s antitrust ruling — and record $2.7 billion fine — against Google for favoring its own content, the search giant is making some changes to the way it handles Google Shopping results in the […]
Google Changes & More Google’s Ranking Algorithms Dynamically Change Based On Query & Context The other day I reported how Google said there is no such thing as the top three ranking signals despite what may have been said before. I said it is likely because some queries weigh some signals more important than others, […]
Loren Baker and Kelsey Jones, Executive Editor of SEJ, discuss the importance of setting up an editorial mindset when working with multiple contributors.
Bill Slawski takes us through the RankBrain patent, identifying the query rewriting capabilities and how those will be used in Google’s search results.
In today’s episode of the Search & Social Podcast (formerly Search & Deploy), Loren discusses social media and content with none other than Chris Brogan.