Google now serves different results based on query themes, the location of the user, personalization, devices used, and types of content available.
With mobile site usage skyrocketing to 60% in some industries, Google is trying to keep up with the changes.
If you don’t have a content strategy and are creating content randomly without a concrete plan, then you are missing out on several opportunities that can lead to higher SEO rankings and organic traffic, social conversion, and higher lead generation though the sales funnel. Create a successful content strategy by defining your goals, building your […]
For both local brick-and-mortar businesses and web-based marketplaces, trying to gauge the success of search engine marketing efforts is complicated matter, particularly as SERPs become more dynamic. With the introduction of SERP personalization, Google results now factor in zip codes, device types, and geographic locations for search queries, resulting in different results for users in different locations. […]
One of the ways Google has been working towards providing a better search experience for users (and a headache for search marketers) is through the Knowledge Graph. But is the Knowledge Graph hurting your SEO efforts? Here is a rundown on the Knowledge Graph, how it’s affected a site’s branded search query traffic, and steps […]