SEO News Update – Week of Oct 30, 2017

Google Changes & More

Google Search Algorithm & Ranking Update Brewing?

Over the past 24-48 hours there has been an uptick in chatter across social media, the SEO communities and the forum threads around Google ranking and search results shifts. In fact, it has been pretty volatile over the past couple of months based on our reporting. But there seems to have been something going on, maybe a test, maybe the beginnings of a roll out in the past day or so.

A brief history of Google’s most important local search updates

How has Google’s local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses.

Google: The Link Report Is Not A Real Time Monitor Of Links

Google Search Console is filled with wonderful tools and reports, including the links to your site report. It is designed to show you a “sampling of links to your Search Console site.”

Rolls-Royce And Google Partner To Create Smarter, Autonomous Ships Based On AI And Machine Learning

A new partnership between Rolls-Royce and Google will see ships become smarter and self-learning thanks to advanced machine learning algorithms. It will also bring the company’s vision of a fully autonomous ship setting sail by 2020 a step closer to reality.

Businesses can now sign up to add booking buttons to their Google local results

After many questions, Google finally adds a feature to let you easily add a ‘book online’ button to your local business on Google Maps or Google Search.

SEO Ranking Factors in 2017: What’s Important and What’s Not

What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putting this data into action.


Tutorials, Analysis & SEO Budgeting

How Links in Headers, Footers, Content, and Navigation Can Impact SEO – Whiteboard Friday

Which link is more valuable: the one in your nav, or the one in the content of your page? Now, how about if one of those in-content links is an image, and one is text? Not all links are created equal, and getting familiar with the details will help you build a stronger linking structure.

Everything You Need to Know About Spammy Structured Markup Penalty

Used correctly, structured markup data is a good decision to help websites display correct information on searches and increase the organic search visibility. But what happens if you use it incorrectly?

All Google Manual Penalties Explained from SMX East

Google’s manual penalties differ from algorithmic updates such as Panda for content or Penguin for links. Those updates can also be perceived as penalties since sites also tend to lose their organic search visibility as a result. However, Google manual penalties are triggered by a manual change to your site. They’re done by Google’s reviewers, who will assess your site following Google’s quality guidelines.

The Definitive Guide To SEO In 2018

This is NOT a lame “SEO in 2018” predictions post. Instead, you’re going see tested strategies that are working right now…and will work even better in 2018.

How to use long-tail keywords to build your short-tail rankings

Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes that you can build your authority for these keywords over time by focusing on the long tail.

Competitive Research: How to Battle Your SEO Enemies – And Win

Many businesses are still doing manual research and competitor rank tracking at best. Unfortunately, these methods are not 100 percent accurate. Ignoring your competition can cost a lot: sudden drops in rankings and conversion, wasted money, etc.

How to increase B2B traffic by 192% in five months

Looking to increase traffic and links to your site? Columnist Andrew Dennis shares the process he used to greatly improve search engine visibility for a B2B client.

How To Optimize Your Site To Get DuckDuckGo Traffic

A couple of months ago I was exploring with my blog the possibility of expanding my reach beyond Google. As part of the team at WordLift, we run several experiments on a weekly basis to understand what strategies and tactics make search engines prefer web pages over others.


Social Media Marketing

How Social Media Has Evolved and Where It Is Headed

Want to prepare for emerging social technologies and marketing tactics? Wondering how to reach your audience as algorithms change? To explore the past, present, and future of social media marketing, I interview Brian Solis.

How to Create Screencasts With Your Smartphone

In this article, you’ll learn how to record screencasts on your mobile device and then customize them for top social media platforms.

3 YouTube Terms of Service Marketers and Creators Need to Know

In this article, you’ll discover three ways to keep your YouTube channel and video content legal.

Facebook Live Screen Sharing, Facebook VR Updates, and New Facebook Ad Options

On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook Live screen sharing and Facebook VR updates with Joel Comm, New Facebook ad options with Amanda Bond, and other breaking social media marketing news of the week!

3 Ways to Promote a Local Business on Facebook

Are you marketing a local business on Facebook? Wondering how to drive leads and customers to your storefront? In this article, you’ll discover three ways to promote your local business on Facebook.

How to Legally Leverage User-Generated Content in Your Marketing

If you want user-generated content (UGC) for your marketing, you need to take steps to avoid potential legal hassles. In this article, you’ll discover how to use fan content legally in your social media marketing.

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