Google Changes & More
Over the past 24-48 hours there has been an uptick in chatter across social media, the SEO communities and the forum threads around Google ranking and search results shifts. In fact, it has been pretty volatile over the past couple of months based on our reporting. But there seems to have been something going on, maybe a test, maybe the beginnings of a roll out in the past day or so.
How has Google’s local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses.
Google Search Console is filled with wonderful tools and reports, including the links to your site report. It is designed to show you a “sampling of links to your Search Console site.”
A new partnership between Rolls-Royce and Google will see ships become smarter and self-learning thanks to advanced machine learning algorithms. It will also bring the company’s vision of a fully autonomous ship setting sail by 2020 a step closer to reality.
After many questions, Google finally adds a feature to let you easily add a ‘book online’ button to your local business on Google Maps or Google Search.
What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putting this data into action.
Tutorials, Analysis & SEO Budgeting
Which link is more valuable: the one in your nav, or the one in the content of your page? Now, how about if one of those in-content links is an image, and one is text? Not all links are created equal, and getting familiar with the details will help you build a stronger linking structure.
Used correctly, structured markup data is a good decision to help websites display correct information on searches and increase the organic search visibility. But what happens if you use it incorrectly?
Google’s manual penalties differ from algorithmic updates such as Panda for content or Penguin for links. Those updates can also be perceived as penalties since sites also tend to lose their organic search visibility as a result. However, Google manual penalties are triggered by a manual change to your site. They’re done by Google’s reviewers, who will assess your site following Google’s quality guidelines.
This is NOT a lame “SEO in 2018” predictions post. Instead, you’re going see tested strategies that are working right now…and will work even better in 2018.
Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes that you can build your authority for these keywords over time by focusing on the long tail.
Many businesses are still doing manual research and competitor rank tracking at best. Unfortunately, these methods are not 100 percent accurate. Ignoring your competition can cost a lot: sudden drops in rankings and conversion, wasted money, etc.
Looking to increase traffic and links to your site? Columnist Andrew Dennis shares the process he used to greatly improve search engine visibility for a B2B client.
A couple of months ago I was exploring with my blog the possibility of expanding my reach beyond Google. As part of the team at WordLift, we run several experiments on a weekly basis to understand what strategies and tactics make search engines prefer web pages over others.
Social Media Marketing
Want to prepare for emerging social technologies and marketing tactics? Wondering how to reach your audience as algorithms change? To explore the past, present, and future of social media marketing, I interview Brian Solis.
In this article, you’ll learn how to record screencasts on your mobile device and then customize them for top social media platforms.
In this article, you’ll discover three ways to keep your YouTube channel and video content legal.
On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook Live screen sharing and Facebook VR updates with Joel Comm, New Facebook ad options with Amanda Bond, and other breaking social media marketing news of the week!
Are you marketing a local business on Facebook? Wondering how to drive leads and customers to your storefront? In this article, you’ll discover three ways to promote your local business on Facebook.
If you want user-generated content (UGC) for your marketing, you need to take steps to avoid potential legal hassles. In this article, you’ll discover how to use fan content legally in your social media marketing.