SEO News Update – Week of Oct 2, 2017

Google Changes & More


CSEs will compete head-on with Google Shopping in EU search results

In response to the European Commission’s antitrust ruling — and record $2.7 billion fine — against Google for favoring its own content, the search giant is making some changes to the way it handles Google Shopping results in the EU.

Alphabet to create separate business unit in Europe to run Google Shopping

Effort is attempt to comply with European antitrust decision; would force Google to bid against rivals in the AdWords auction as a standalone entity.

Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show

Google generally doesn’t do as well when it builds “follower” products — think Google Plus or Allo. But there are other examples where Google has excelled with later entries (e.g., AdWords, Maps). Right now, Google Home is a follower product seeking to break out of Amazon Echo’s shadow.

Report: 57% of smart speaker owners have bought something with their voice

There are roughly 20 million smart speakers now in the US. And more than half of device owners have used them to buy something, according to survey data from NPR and Edison Research.

Bing now means business

Unless you’re a regular Bing user, chances are you haven’t thought about Microsoft’s search engine all that much in recent years. While Microsoft has kept adding features to the service over time, its market share has remained pretty stable. At Microsoft’s Ignite enterprise conference in Orlando, Florida, however, Bing took center stage for a little while because the company today launched the private preview of Bing for Business, as well as a few new tools for developers.

Most SEOs Prefer Using Ahrefs to Monitor Competitor Backlinks [POLL]

Evaluating your competitors’ link profile is vital to your SEO success. It can help you discover areas in your strategy where you can improve. You’ll also be able to find relevant backlink opportunities that you can likewise pursue.


Tutorials, Analysis, SEM & SEO


7 on-site SEO problems that hold back e-commerce sites

Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions.


SEO is critical to a site’s success. Read through this list to find some of the most common technical SEO issues that are affecting your website’s SEO performance right now.

How to use AI for link building and improve your search rankings

As artificial intelligence (AI) continues to grow in popularity among consumers, marketers working in search engine optimization must consider how it can make their work easier and help them get better results.

6 Imaginative Link Building Tactics from Industry Experts That Really Work

I’ve been working in search and digital marketing for some years now and one of the things I’ve noticed is that just about everybody is a link building expert. No joke, just ask them. Unfortunately, what a lot of those experts do is talk all about link building concepts without actually giving you the tips and tricks to build good quality links.

5 Enterprise-Level Link Building Best Practices

To successfully implement a large-scale link building campaign, scalability is key. Look to start with one brand or product/service and then, as you learn what works and what doesn’t, you can expand both your campaigns to cover more products and your outreach to get links from more influencers.

How to Use Other Marketing Tactics to Help You Rank on Page 1 of Google for Multiple Keywords

Everyday we’re discovering new ways to work Google’s recommended best practices into our favor, and it’s little surprise when you’ll expect to drive very little traffic sitting on top of page 2. But, in spite of overly crowded marketplaces, Google’s growing desire to humanize their ranking factors does open doors for opportunities to rank for keywords that we weren’t intending to target.

Targeting featured snippet and ‘People also ask’ SERP features

Wondering how to obtain the elusive ‘position zero’ in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions.

The Unusual Branding Strategy That Made This SEO Company a Success

Clayton Johnson, COO for The HOTH, joins SEJ’s Loren Baker to share insights on link building and content and how the industry and The HOTH have changed in the past several years.

7 Expert Insights on the Importance of Location

As the ecosystem shifts into harnessing and utilizing data to empower customers’ every day decisions, the core of all relevance is location. Seven digital experts from this month’s Brandify Summit weighed in on the opportunities of local, investment by key players (both brands and search engines), and what’s next to connect with the next nearby customer.


Social Media Marketing


10 Social-Media Trends to Prepare for in 2018

Next year, social media is poised to create even more disruption as a number of new technological advancements go mainstream, and as social norms related to social media change. Here are the top 10 social media trends to prepare for as 2018 draws near.

4 Tools to Research Competitors on Social Media

Do you want to learn more about your competitors’ social media activity? Looking for tools to help? Competitive research tools let you see at a glance how your social media marketing compares to similar businesses.

Facebook Ads Dynamic Creative, Instagram Visual Backdrops, and YouTube Fan Sponsors

On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook ad updates with Amanda Bond, Instagram updates with Jeff Sieh, YouTube fan sponsors with Steve Dotto, and other breaking social media marketing news of the week!

How to Create a Facebook Public Figure Page and Why You Should

Want to create a Facebook presence that’s separate from your personal profile? Have you considered creating a public figure Facebook page? In this article, you’ll discover why you should consider a Facebook public figure page and how to set one up.

How to Create and Use Instagram Collections

Do you save Instagram posts? Looking for a way to organize your saved posts? In this article, you’ll learn how to create private Instagram collections to organize saved posts you want to refer to later.

3 Ways to Measure Your YouTube Performance

Are you creating YouTube videos? Wondering how to analyze the impact of your video content? In this article, you’ll discover how to measure the performance of YouTube videos.

YouTube Remarketing: How to Retarget People on YouTube

Want your YouTube ads to convert? Looking for effective ways to build remarketing audiences for your ads? To explore tactics for remarketing with YouTube, I interview Brett Curry.

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