Loren discusses the concept of continuously capturing content and making sure that it is documented via audio, video, and the written word so it isn’t lost.
Search & Social
Doorway Pages have not been a part of the overall search equation for years, but now Google is redefining what they consider to be a Doorway Page.
Google now serves different results based on query themes, the location of the user, personalization, devices used, and types of content available.
With mobile site usage skyrocketing to 60% in some industries, Google is trying to keep up with the changes.